Full Job Description
This is a full-time position requiring weekend availability.
This position is eligible for full benefits (medical, dental & vision), 401K, paid vacation, discounted downtown parking, free employee meals, hotel and restaurant discounts and more.
SUMMARY:
The Vice President of Sales is a senior executive role responsible for leading and evolving the sales function across AHC
Hospitality's portfolio of properties. Reporting directly to the President, this leader will set and execute the overall sales strategy,
build and develop a high-performing team of Sales Managers, and drive revenue growth across all market segments. The VP of
Sales serves as the primary commercial voice for the organization and plays a critical role in shaping AHC's competitive
positioning in key markets.
ESSENTIAL FUNCTIONS:
Sales Strategy & Leadership:
• Develop and execute a comprehensive multi-year sales strategy aligned with AHC Hospitality's commercial goals and growth
objectives
• Establish annual revenue targets by market segment, property, and territory, and hold the team accountable to performance
• Identify emerging market opportunities and new business channels to diversify and grow the revenue base
• Lead strategic pricing and packaging decisions in partnership with Revenue Management
• Partner with Marketing to develop demand-generation strategies that support sales objectives and drive market share growth
Team Leadership & Development
• Lead, coach, and develop a team of Sales Managers across multiple properties and market assignments
• Assign and manage market territories, accounts, and geographic coverage to maximize team effectiveness and minimize
overlap
• Set clear performance expectations, conduct regular pipeline reviews, and deliver meaningful feedback and development plans
• Build a culture of accountability, collaboration, and continuous improvement within the sales function
• Recruit, onboard, and retain top commercial talent to strengthen organizational capability
• Teach, model, and drive proactive sales behaviors, including outbound prospecting, lead generation, and strategic account
pursuit, across the sales organization
Market Development & Client Relationships:
• Maintain and grow a personal portfolio of high-value accounts, with particular emphasis on the Washington DC Association
market
• Represent AHC Hospitality at industry events, client entertainment, site visits, and trade shows to strengthen brand presence
and relationships
• Partner with General Managers and property leadership to align sales activity with operational capabilities and guest experience
standards
• Develop and execute targeted sales initiatives for key segments including associations, government, corporate, SMERF, and
leisure
Strategic Initiatives & Cross-Functional Collaboration
• Lead and sponsor strategic sales initiatives across the portfolio - including RFP season management, citywide
pursuit
• Cultivate and maintain strategic partnerships with Experience Grand Rapids and DeVos Place Convention Center to drive citywide bookings, expand group business opportunities, and maximize the hotel's share of
convention-related revenue.
REQUIRED SKILLS:
Technical & Commercial Skills
• Deep knowledge of hotel sales processes, market segmentation, and group and transient revenue strategies
• Proficiency in Delphi (Sales & Catering CRM) for pipeline management, group contract tracking, and account reporting
• Proficiency in CITY for convention and meeting market intelligence, citywide event tracking, and competitive set analysis
• Strong financial acumen including budget management, forecasting, and commercial data interpretation
• Ability to leverage technology and data to drive sales team effectiveness and reporting accuracy
Leadership & Interpersonal Skills
• Proven ability to lead, coach, and develop a team of Sales Managers across multiple properties and markets
• Exceptional verbal and written communication skills, including executive-level presentation and negotiation capability
• Strong organizational skills with the ability to manage multiple priorities, markets, and stakeholders simultaneously
EDUCATION & EXPERIENCE:
• 10-15 years of progressive hotel or hospitality sales experience, with a minimum of 7 years in a senior sales leadership role
managing a team of Sales Managers
• Demonstrated success leading a multi-property or regional sales function with measurable revenue outcomes
• High degree of comfort and an established presence in the Washington DC Association Market
• Experience managing RFP season, citywide event pursuit strategies, and key account development programs
• Prior experience working across multiple hotel segments (association, corporate, government, SMERF, leisure) preferred
• Familiarity with additional hospitality technology platforms preferred
• Active involvement in industry associations such as HSMAI, MPI, ASAE, or PCMA preferred
• Bachelor's degree in Hospitality Management, Business, Marketing, or a related field required; or equivalent professional experience preferred
PHYSICAL REQUIREMENTS:
• Ability to travel to properties, client sites, industry events, and trade shows as required by business needs - estimated 30-40%
travel
• Ability to sit for extended periods during office-based work, pipeline reviews, and virtual meetings
• Ability to operate standard office equipment and technology platforms including laptop, CRM systems, and video conferencing
tools
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role
