We're looking for an AEO/SEO Manager to own organic discovery across traditional SEO and emerging AI platforms: ChatGPT, Perplexity, Google AI overviews, Gemini, and beyond. This is a net-new role requiring both deep technical expertise and exceptional communication skills. This person will shape strategy, build cross-functional alignment, and translate complex search and AI concepts into clear direction for marketing, site, product, and engineering partners. This role is a key driver of organic revenue and brand visibility and will report to the VP of Growth and Integrated Media.
What You'll Own- Own the technical SEO health of the wearfigs.com: crawlability, indexing, site speed, Core Web Vitals, structured data, site mapping, and mobile performance.
- Lead research into search demandin content gaps, on-page optimization across categories, products, and content pages.
- Manage internal linking strategy, URL architecture, and any site transitions without traffic interruptions.
- Work cross-functionally partnering with Narrative to build and maintain content strategies applicable to both AEO and SEO, Eng and Product for technical implementation, and Paid Marketing to understand overlap and impact.
- Monitor algorithm updates and proactively address changes that might have a future impact on site visibility.
- Develop and execute a strategy to increase brand/product visibility in AI-generated answers across all LLMs
- Continue to drive excellence and maintain the FIGS premium position across all LLMs
- Test and iterate on content formats to continue and develop best practices on how we show up on LLMs
- Stay current on the evolution of major AI platforms on how they crawl, index, and select sources to create action plans.
- Manage existing vendor relationships with external SEO/AEO partners and vendors
- Lead project management across multi-team initiatives: define scope, align stakeholders, track progress, and hold partners accountable to timelines.
- Build and present performance reports and strategic roadmaps to senior leadership, making data and recommendations accessible to non-technical audiences.
What You Bring- 5+ years in SEO with 1-2 years actively working on AEO or AI search visibility
- Proven track record of growing organic traffic and revenue for e-commerce
- Strong technical SEO skills: the ability to work directly with product and engineering teams
- Experience working with LLM concepts and tactical execution
FIGS Compensation and BenefitsPay Range
- At FIGS, your base salary is one part of your total compensation package. This role's base salary range is between $145,000 and $160,000. Actual base salary is determined based on a number of factors, including but not limited to your relevant skills, qualifications, and years of experience.
Additional Compensation and Benefits
- Equity: All FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
- Annual bonus: This position is eligible to participate in the FIGS annual bonus program
- Other compensation and benefits offered include:
- Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance
- Amazing 401(k) program, with a company match up to the first 6% of your contribution
- Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
- Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
- FIGS sponsored Uber Eats voucher for in-office weeks
- Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
- Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more...
*Benefits eligibility is determined by hour requirements and length of service
