5+ years of SEO experience, with 1-2 years focused on AEO or AI search visibility
Demonstrated success in boosting organic traffic and revenue for e-commerce platforms
Strong technical SEO capabilities, with experience collaborating with product and engineering teams
In-depth understanding of large language models (LLMs) and practical implementation strategies
Responsibilities
Manage the technical SEO health of the company's website, focusing on various performance metrics
Conduct research to identify content gaps and optimize on-page SEO across products and categories
Oversee internal linking, URL structure, and seamless site transitions without traffic loss
Collaborate with multiple teams to develop and implement content strategies for SEO and AEO
Monitor search algorithm updates and adapt strategies to maintain site visibility
Formulate and execute strategies to enhance brand exposure in AI-generated responses across all LLMs
Test various content formats to establish best practices for LLM engagement
Stay updated on AI platform developments, crafting actionable plans based on new indexing and crawling techniques
Manage vendor relationships related to SEO/AEO to optimize performance
Lead project management across cross-functional initiatives, ensuring alignment and accountability
Create performance reports and strategic roadmaps for senior leadership, making data accessible to non-technical stakeholders
Benefits
Equity opportunities through a new-hire equity program and employee stock purchase plan
Participation in the annual bonus program
Comprehensive healthcare coverage, including medical, dental, and vision
401(k) plan with company match up to 6%
Generous PTO policy with 12 holidays and flexible vacation options
Parental leave and supportive programs for new parents
50% discount on FIGS products and family/friends discount code
Access to wellness services and discounts on pet care and insurance.
Full Job Description
We're looking for an AEO/SEO Manager to own organic discovery across traditional SEO and emerging AI platforms: ChatGPT, Perplexity, Google AI overviews, Gemini, and beyond. This is a net-new role requiring both deep technical expertise and exceptional communication skills. This person will shape strategy, build cross-functional alignment, and translate complex search and AI concepts into clear direction for marketing, site, product, and engineering partners. This role is a key driver of organic revenue and brand visibility and will report to the VP of Growth and Integrated Media.
What You'll Own
Own the technical SEO health of the wearfigs.com: crawlability, indexing, site speed, Core Web Vitals, structured data, site mapping, and mobile performance.
Lead research into search demandin content gaps, on-page optimization across categories, products, and content pages.
Manage internal linking strategy, URL architecture, and any site transitions without traffic interruptions.
Work cross-functionally partnering with Narrative to build and maintain content strategies applicable to both AEO and SEO, Eng and Product for technical implementation, and Paid Marketing to understand overlap and impact.
Monitor algorithm updates and proactively address changes that might have a future impact on site visibility.
Develop and execute a strategy to increase brand/product visibility in AI-generated answers across all LLMs
Continue to drive excellence and maintain the FIGS premium position across all LLMs
Test and iterate on content formats to continue and develop best practices on how we show up on LLMs
Stay current on the evolution of major AI platforms on how they crawl, index, and select sources to create action plans.
Manage existing vendor relationships with external SEO/AEO partners and vendors
Lead project management across multi-team initiatives: define scope, align stakeholders, track progress, and hold partners accountable to timelines.
Build and present performance reports and strategic roadmaps to senior leadership, making data and recommendations accessible to non-technical audiences.
What You Bring
5+ years in SEO with 1-2 years actively working on AEO or AI search visibility
Proven track record of growing organic traffic and revenue for e-commerce
Strong technical SEO skills: the ability to work directly with product and engineering teams
Experience working with LLM concepts and tactical execution
FIGS Compensation and Benefits
Pay Range
At FIGS, your base salary is one part of your total compensation package. This role's base salary range is between $145,000 and $160,000. Actual base salary is determined based on a number of factors, including but not limited to your relevant skills, qualifications, and years of experience.
Additional Compensation and Benefits
Equity: All FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
Annual bonus: This position is eligible to participate in the FIGS annual bonus program
Other compensation and benefits offered include:
Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance
Amazing 401(k) program, with a company match up to the first 6% of your contribution
Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
FIGS sponsored Uber Eats voucher for in-office weeks
Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more...
*Benefits eligibility is determined by hour requirements and length of service
About FIGS
FIGS is a medical apparel company that designs and sells scrubs, lab coats, and other medical uniforms. The company was founded in 2013 by Heather Hasson and Trina Spear, who were frustrated with the lack of stylish and functional medical apparel available on the market. FIGS uses high-quality, antimicrobial fabrics and incorporates features like pockets and stretchy material to make their products more comfortable and functional for healthcare professionals. The company has a strong social media presence and has been recognized for its innovative approach to medical apparel.
