The RoleFarther's advisors are growing fast, and marketing is one of the biggest levers we have to help them grow faster. As an Advisor Marketing Manager, you'll take ownership of the strategy behind how our advisors build their brands and their books - moving beyond executing requests to setting the direction for how we market at scale.
This is a senior individual-contributor role today with a clear path to building and leading a team as we grow. You'll partner directly with advisors and leadership, shape our playbooks, and raise the bar for what "good" marketing looks like across the firm.
Your Impact- Own the advisor marketing strategy, partnering directly with advisors to sharpen their personal brand and business development efforts
- Build repeatable marketing programs and playbooks (social calendars, campaign templates, event frameworks) that scale across a growing advisor base
- Set the editorial and content strategy across digital channels, ensuring every piece of copy sounds like Farther and lands with our audience
- Lead planning and execution of flagship events, from strategy through logistics through follow-up
- Track and report on the effectiveness of marketing initiatives, using data to double down on what works
- Manage relationships with agency and freelance partners, plus our marketing tech stack (HubSpot, Webflow, and beyond)
- Mentor and guide junior marketing team members today, with the opportunity to formally build and lead a team as the function scales
- Partner cross-functionally with Sales, Compliance, and Design to bring integrated campaigns to life
The Ideal Match- 5-7+ years of marketing experience, ideally including time in financial services, wealth management, or a marketing agency
- A track record of building marketing programs from scratch, not just executing against an existing playbook
- Experience mentoring or informally leading others, with genuine interest in growing into a people manager
- Sharp copywriter who can turn complex financial concepts into clear, compelling content
- Comfortable measuring and reporting on marketing performance and using it to inform strategy
- Strong project management skills; you can juggle multiple advisor stakeholders and priorities without dropping the ball
- Excellent written and verbal communication skills, with an eye for design and a meticulous attention to detail
- Proficiency with Slack, Google Workspace, Word, Excel, CRMs, and PowerPoint required; HubSpot and Webflow experience strongly preferred
Bonus Points- Direct experience marketing to financial advisors or within the RIA / wealth management space
- Familiarity with compliance considerations that come with marketing in a regulated industry
- Prior formal people management experience
Why Join Us- Competitive comp package that rewards impact
- Work alongside some of the brightest minds in fintech
- Ground-floor opportunity at a fast-scaling startup
- Chart your own growth path as we expand
- Full health benefits + 401(k) matching & Roth IRA options
- Unlimited PTO
Ready to disrupt wealth management? Let's talk! 
