The Position:GameChanger is looking for an Advertising Manager to help build and scale the next stage of our advertising business. You'll bring advertiser programs to life, support how we position new opportunities in the market, and create the operating structure needed to deliver them successfully. You'll work across Sales, Product, Engineering, Analytics, Marketing, Revenue Operations, and DICK'S Media Network, connecting commercial ideas with the teams responsible for executing them. You will report to the Director of Advertising.
What You'll Do:- Own the development and execution of advertising programs, sponsorships, strategic initiatives, and custom advertiser opportunities across our three revenue pillars: direct media, sponsorships and partnerships, and programmatic advertising.
- Build the operating structure needed to scale sponsorship and partnership programs across GameChanger's sports, products, and audiences, turning commercial opportunities into clear plans, owners, timelines, and deliverables.
- Develop advertising packages, sales narratives, pitch materials, presentations, and case studies in partnership with the Director of Advertising, Sales, and DICK'S Media Network.
- Lead cross-functional coordination across Product, Engineering, Analytics, Marketing, and Revenue Operations to bring new advertising products and monetization opportunities to market.
- Manage core advertising operations through Google Ad Manager and related tools, including inventory planning, campaign workflows, pacing, optimization, performance reporting, and other business deliverables.
- Use campaign and business data to evaluate performance, improve how the advertising business operates, and identify new opportunities for measurable revenue growth.
Who You Are:- You have 5 or more years of experience in digital advertising, ideally within a publisher, media company, advertising technology platform, or advertising-supported consumer business.
- You have hands-on experience with Google Ad Manager and understand direct media, programmatic advertising, inventory management, campaign delivery, and reporting.
- You have helped build or scale advertising programs, operating processes, or revenue-generating initiatives rather than only managing established work.
- You are highly proficient in Excel and have used campaign and business data to diagnose problems, track performance, and recommend action.
- You have led complex projects across commercial, product, technology, and analytics teams from an underdefined starting point through execution and measurable results.
- You are a hands-on generalist who is comfortable moving between advertising operations, project management, product go-to-market, and business-building work.
Perks:- Work from our well-furnished, modern office in Manhattan, NY.
- Unlimited vacation policy.
- Paid volunteer opportunities.
- Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest technology.
- WFH stipend - $500 annually to make your WFH situation comfortable.
- Monthly physical, mental, wellness & learning stipend offered through Holisticly.
- Monthly lifestyle stipend offered through Fringe.
- Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents.
- Retirement savings - Traditional and Roth 401K plans are offered through Vanguard, with an immediate company match.
- Life insurance - basic life, supplemental life, and dependent life.
- Disability leave - short-term disability and long-term disability.
- Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents.
- Family building benefits offered through Progyny.
- DICK'S Sporting Goods and their family of brands teammate discount.
The target salary range for this position is between $115,000 and $130,000. This is part of a total compensation package that includes incentive, equity, and benefits for eligible roles. Individual pay may vary from the target range and is determined by several factors including experience, internal pay equity, and other relevant business considerations. We constantly review all teammate pay to ensure a great compensation package that is fair and equal across the board.
* DICK'S Sporting Goods has company-wide practices to monitor and protect the company from significant compliance and monetary implications as it pertains to employer state tax liabilities. Due to said guidelines put in place, we are unable to hire in AK, DE, HI, IA, LA, MS, MT, OK, and SC.
