About the Role:As an Advertising Campaign Strategist (ACS) at Demandbase, you'll play a critical role in helping our customers realize the full value of their investment in our advertising solutions. You'll act as a strategic advisor and media expert-ensuring campaign success, driving full media utilization, and delivering actionable insights that demonstrate measurable business value.
The ACS is a hybrid of campaign manager, data analyst, and customer success partner. You'll work cross-functionally with our Ad Ops, Product, and GTM teams to execute high-impact advertising campaigns while helping Demandbase achieve its internal revenue goals.
This role is positioned for growth into a Senior or Lead position.
What you'll be doing:- Manage a book of ~20 customer accounts (volume may vary by segment)
- Drive full utilization of booked media budgets through strategic execution and performance storytelling
- Build and manage customer audience journeys and campaign briefs
- Deliver compelling, insight-driven reports that support renewals and expansion
- Collaborate with cross-functional partners (CSMs, Ad Ops, Sales) to align campaign strategy and timelines
- Surface optimization opportunities and serve as the voice of the customer in internal planning
- Contribute to special projects, tiger teams, and the evolution of internal tools, templates, and processes
- Support campaign launches and ensure impressions are served to drive accurate billing
What we're looking for:- Minimum 3 years of experience in digital advertising, ideally with a B2B focus
- Experience in a customer-facing account management role, supporting mid-market and/or enterprise clients
- Proven ability to translate campaign metrics into clear, actionable insights that demonstrate business impact
- Strong analytical skills to evaluate success against performance targets
- Strong technical proficiency with tools like Salesforce, Excel, and PowerPoint
- Experience buying and/or planning digital advertising campaigns is a plus
Benefits:We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2026-including a three-day break around July 4th and a full week off for Thanksgiving-and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.
