Expertise in advanced advertising and media terminology
Ability to differentiate between branding and call-to-action campaigns
Strong understanding of campaign performance metrics
Demonstrated organizational skills and attention to detail
Proven problem-solving abilities with cross-functional resources
Effective communication skills for data translation and prioritization
Proficiency in Outlook, Excel, and PowerPoint
Responsibilities
Manage national brand accounts in collaboration with major agencies
Lead end-to-end account and campaign management, ensuring quality assurance
Serve as a subject matter expert in advanced advertising for clients
Act as primary contact for client inquiries alongside Sales and Account Specialists
Collaborate with Sales to align client KPIs with strategic proposals
Enhance customer experience for advanced TV deals through active support
Leverage data assets to create targeted client proposals
Drive advertising strategy and revenue through cross-functional partnerships
Monitor marketplace trends to inform client strategies
Benefits
Collaborative work environment with cross-functional teams
Opportunities for professional development and growth
Access to advanced data and research tools
Engagement with national brands and major agencies
Dynamic role in a rapidly evolving advertising landscape
Full Job Description
Job Summary
SUMMARY
The Advanced Advertising Account Manager is a strategic partner in providing support to the Enterprise National Agency Partnerships Sales Team. This position will efficiently act as a key partner to Sales, our customers, and various cross-functional teams. This role will drive strategy, planning, account management, and customer stewardship for a portfolio of national brands across our direct-sold business.
Responsibilities
DUTIES & RESPONSIBILITIES
Account assignments will consist of national brands, represented by major holding companies and agencies in coordination with industry partners.
Act as the account lead ensuring end to end account/campaign management including quality assurance checks, oversight of post-sale campaign management by Account Specialists and helping with campaign implementation and reporting
Serve as a subject matter expert in the field of advanced advertising internally and for our customers
Manage client relationships and act as point of contact for any client questions in partnership with Sales and Account Specialist.
Partner with Sales to understand client KPIs/ROIs and work with multiple cross-functional teams to strategize, plan, and build effective proposals.
Actively and consistently support all efforts to simplify and enhance the customer experience for our advanced TV deals.
Utilize Spectrum's data assets and other research metrics to develop proposals for clients including but not limited to targeting and measurement recommendations.
Drive advanced advertising strategy and revenue through partnering with cross-functional teams such as Sales, Marketing Research, Audience Analytics, Yield & Inventory, Product Data Insights, Data Sales & Reporting, Finance and Traffic/AdOps.
Understand key performance metrics surrounding multi-screen campaigns to help maximize inventory usage, ensure proposal delivery, and identify upsell opportunities.
Stay ahead of the curve on marketplace trends relating to their clients as well as the advanced advertising industry.
Qualifications
QUALIFICATIONS
Expertise in the advanced advertising space and knowledge of media terms/media math Ability to decipher between client needs, for example, 'branding' campaigns VS 'call to action'
Understanding of relevant metrics when measuring campaign performance
Demonstrates organizational skills and attention to detail
Excellent problem solver with expertise in leveraging cross-functional resources
Previous experience at a hold co/agency or supporting a team of Sales, Advertising, or Marketing professionals is preferred
Effective verbal, written, and interpersonal communications with overarching skill to translate data and information, prioritize workload, and work against demanding deadlines
Experience in computer software including Outlook, Excel, PowerPoint
Collaborative mindset, ready to work with multiple cross-functional departments
RELATED WORK EXPERIENCE
Experience across direct-sold and programmatic
Experience with CRM platforms and Ad Serving software
EDUCATION
Bachelor's degree or equivalent work experience
PREFERRED QUALIFICATIONS
Experience in Media Sales or as a Media Buyer - 3-5+ yrs
