The US Commercial teams mandate is to grow IONOS in North America by finding and scaling new, high-efficiency customer-acquisition channels. That means building creative, launching fast, measuring everything, and doubling down on what works - with very short loops from the ad unit to the conversion. Our core web and marketing platform is run by central teams in Germany; the US pod localizes and executes quickly on top of it.
The role:Youll own US customer acquisition efficiency. Concretely, you own the number:
CAC and new-customer inflow. Youll do it by owning the entire journey from the ad unit to the conversion - creative, channel, landing page, offer, and measurement - and by opening and scaling new channels the US hasnt fully tapped: TikTok, Meta, Instagram, YouTube pre-roll, podcast, CTV, and creator/affiliate.
This is the senior seat in a small pod. Youll set the pace, run daily optimization loops, and informally coach two early-career teammates. Youre hands-on - a builder and buyer.
What youll own:- The CAC/inflow number. Move blended CAC toward target while hitting inflow goals, channel by channel.
- The full ad-unit-to-conversion loop. Brief and produce creative (image, video, carousels), set up and buy channels, coordinate landing pages and offers, and measure impact end to end.
- New-channel build-out. Stand up and scale TikTok, Meta, IG, YouTube pre-roll, podcast, CTV, and creator/affiliate with short, disciplined test loops.
- An AI-first production and analysis engine. Use generative AI for creative and copy, and LLMs/analytics for daily optimization - operating with the leverage of a whole pod.
- The content workbench. Drive our creator-marketing motion: scripting/storytelling, briefing creators, and turning their output into testable paid assets.
- Cross-Atlantic execution. Partner with central German teams as you would with an agency and with the Website A/B PO on landing pages and conversion.
What success looks like:- First 90 days: daily optimization loops live on at least one new channel; a clear read on where our CAC is really going and the top 3 levers to fix it.
- 6 months: two or more new channels running with a repeatable test 1 measure 1 iterate 1 scale motion, and a demonstrable CAC-improvement trajectory.
- 12 months: blended CAC moving convincingly toward target while inflow targets are met; a playbook others can run.
Who you are:- 3-6 years in performance/growth marketing, ideally direct-to-consumer / eCommerce or affiliate. Youve owned a paid budget and been measured on efficiency.
- Owner mentality. You treat the budget like its your own money and the outcome like its your own business.
- AI-first operator. You already use LLMs and generative/creative tools to produce, analyze, and optimize at a pace that used to require a team.
- Full-funnel fluency. Youre comfortable across creative, channel buying, landing pages, offers, and analytics - and you can go deep in an ad account and a spreadsheet.
- Player-coach. Hands-on yourself, but able to raise the bar for early-career teammates and serve as a sounding board.
- Matrix-comfortable. You can get things done across teams and time zones without formal authority.
- Location - you are open and eager to work in our Center City Philadelphia office at least 3X a week
- Travel - you would welcome the opportunity to travel internationally on occassion to meet global colleagues, learn and share ideas.
How this team works:Were a small, high-ownership pod inside a global company. A few things are true here, and theyre worth knowing before you apply:
- Youll own outcomes, not activity. Your work is measured against CAC, inflow, and conversion - and we look at the numbers together, often.
- We move fast and iterate in the open: launch, measure, learn, adjust - usually within days, not quarters.
- We practice continuous, two-way feedback that is direct and frequent. Operating on a professional basis, we dont engage in blame, rescuing, or scorekeeping. When a problem arises, we identify it early and collaborate to resolve it.
- Were AI-first, and well help you get great at it.
- Youll be coached. The GM is hands-on and invested in your growth. This is a place to accelerate a career, not to coast.
This is a great fit if youre driven, resilient, and energized by ownership and candid feedback
