Overview

We're building the future of AI driven production and we need a senior creative who can lead it. Our AI Production division is growing fast. We already have execution talent. Now we're looking for the person who sets the bar. This is not a prompt operator role. This is not a tool specialist role. This is a creative leader role for someone with taste, narrative instinct, and the technical fluency to turn generative systems into real campaign work.

The Role

You will define how AI shows up creatively in execution.

You will:

• Shape storytelling across AI-driven campaigns.
• Set the visual language and aesthetic direction.
• Creative mentorship within the direct team.
• Act as an animation director or live action director but for Ai.
• Architect prompt strategies that go beyond "good outputs" and into brand work.
• Lead creative and client presentations with authority.
• Mentor and elevate AI Content Creators.
• Push us into new territory through experimentation and systems thinking.

You are the bridge between concept and computation.

What Makes You Right for This

You are creative first. Filmmaker. Photographer. Designer. Motion artist. Hybrid maker.
You understand composition, pacing, tone, mood, and narrative structure instinctively. You know what feels premium and what feels derivative. But you're also systems minded.

You:

• Explore generative design, automation, and modular workflows.
• Understand node based systems such as ComfyUI, or similar procedural environments.
• Think in structures, not just outputs.
• Build repeatable creative frameworks instead of one-off experiments.
• Stay ahead of emerging AI tools without chasing hype.

Responsibilities

Creative Leadership

• Lead concept development for AI powered campaigns.
• Define visual and narrative standards for the division.
• Elevate output quality across all generative work.
• Translate brand strategy into breakthrough AI executions.

Generative Systems & Workflow Innovation

• Develop prompt architectures that scale.
• Build and refine automation pipelines.
• Experiment with procedural and node based systems to accelerate creativity.
• Prototype new AI driven production methodologies.

Client & Internal Authority

• Present AI work clearly and confidently to clients.
• Articulate creative rationale, not just technical mechanics.
• Partner with creative, accounts, production, and post-production to push ambitious ideas through.
• Act as a visible thought leader in AI creativity.

Qualifications

• 6 to 10+ years in a creative discipline within an agency or production environment.
• Portfolio demonstrating strong taste and narrative capability (regardless of it being Ai).
• Demonstrated experimentation with generative tools and procedural systems.
• Comfortable leading rooms internally and externally.

We're looking for a creative leader for the generative era. Someone with undeniable taste, narrative instinct, and the systems mindset to turn ideas into crafted stories where we just happen to us Ai. If you can lead the room, shape the story, and build the framework that makes breakthrough work repeatable, this is your seat at the table.

Additional information

This is a hybrid position based at our studio, located at:

43 Goldthorne Ave, Etobicoke, ON M8Z 4X3

The team works on-site as part of a hybrid schedule, so candidates should be able to commute to the studio regularly.

Salary

Transparency matters to us. The salary range for this position is CAD $150K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.