Agency:Flywheel
Job Function:Account Management and Growth
Job Subfunction: Account Management
Job Description:Core Accountabilities
- Responsible for developing, maintaining and enhancing client relationships/expectations
- Prepares and presents insights, strategy, concepts, POVs, creative and other client communication in formal written format
- Maintains an extensive base of industry, brand, and competitive knowledge
- Acts as source of marketing expertise for the team
- Aids client in the development of objectives, strategies, background, competitive activity and appropriately apply as it relates to their business
- Understands available and appropriate retail and ecommerce marketing tools and tactics to effectively reach target market for all initiatives
- Ensures all conceptual and creative ideas meet objectives and key brand strategies
- Provides internal feedback on all materials/work developed for the client
- Oversees/manages client programs including, but not limited to, the following activities:
- Initiate projects with clients and gathering appropriate information
- Leads strategic thinking with input from supervisor
- Leads cross-functional internal teams on client programs; provides accurate, clear, and complete direction to creative, production and planning
- Manages client input and feedback to meet agency process/standards
- Provides insightful and constructive input on creative
- Responsible for developing/delegating, managing and meeting set program budgets and timelines
- Delegation and management of larger projects within the team
- Vendor meetings and management
- On-time delivery of materials to clients and vendors
- Provides proactive thought leadership to client on a regular basis
- Manages and develops internal team
- Supports MD of Account Service in managing business financials
- Facilitates new business opportunities
- Responsible for developing and overseeing the execution of strategic digital initiatives, including but not limited to: social media marketing campaigns, retail media, ecomm/search, mobile, digital commerce, website and video content development
- Maintains a thorough understanding of new and emerging shopper and digital trends as they relate to the following: Retail Media, Social Media, Influencer Marketing, Digital and Social Promotions, FSI, dFSI, Mobile Shopping Apps, Ecommerce
- Maintains/develops a strong understanding of Key Retailer strategic priorities and opportunities and has ability to effectively communicate retailer knowledge to client and internal teams. Key retailers include Amazon, CVS, Walgreens
Core Skills
- Ability to establish clear performance expectations
- Provide clear and balanced performance feedback
- Able to develop and coach team
- Recognizes talent
- Promotes excellence throughout the organization
- Builds internal/external relationships
- Relates to others in an open and accepting manner
- Develops relationships with others as a key priority
- Treats others with respect
- Shows consistency with principles, values and behaviors
- Follows through on commitments
- Develops a give and take attitude
- Strives for win-win solutions
- Ability to plan projects, goal set, task plans
- Able to prioritize multiple initiatives and coordinate and supervise assigned people to optimize effective execution
- Ability to organize and prioritize work and materials for appropriate action and deadlines
- Ability to manage own (and teams') time effectively, setting priorities and meeting deadlines
- Ability to construct a framework to evaluate and quantify opportunities, obstacles and implications then develop and execute tactics against the business objective
- Problem solving
- Able to use logic and methods to grasp complex issues and to solve difficult problems with effective solutions
- Ability to weigh options prior to making final decisions
- Involves appropriate resources in identifying and solving issues
- Proactively surfaces problems and presents them to appropriate people in an honest, nonjudgmental manner
- Communication skills
- Communicates complete and accurate thoughts, ideas, and information in both written and oral form
- Understands and communicates to appropriate parties in a given circumstance
- Presentation skills
Shows confidence in front of an audience
Able to deliver the message clearly and concisely
Understands their audience and delivers message appropriately - Overarching understanding of strategic initiatives and development process for both Traditional and Digital Marketing, including but not limited to:
- Working knowledge of digital and social marketing platforms and effective digital ways to connect with a target demographic including in-store digital experiences, retail media, ecommerce, digital commerce, website and video content development
- Facilitation and management of vendor/outside relationships
- Stays abreast of shopper, retailer and digital trends and best practices and communicates those to the internal team and clients
- Key tactical experience: Development and execution of physical and digital content.
Requirements
- Retail knowledge and/or CPG knowledge at retail, including retail media and ecommerce (preferred)
- Years' Experience: 4-6 years working in an agency account service / marketing capacity
$80,000 - $85,000. However, flexible if NY or Chicago canidate.
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
