Account Manager

Tribune Publishing

$80K — $85K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree and 5+ years in a Strategic Account Manager or Account Executive role
  • Experience in omnichannel marketing, focusing on programmatic or social media
  • Proficient in media planning using data and market research
  • Strong attention to detail and ability to prioritize
  • Positive attitude, high energy, and collaborative spirit
  • Solid analytical skills and comfort with numbers
  • Excellent written and verbal communication skills, both independently and as part of a team
  • Proficient in Microsoft Excel, PowerPoint, and Salesforce
  • Proven track record working cross-functionally with strong relationship-building skills

Responsibilities

  • Become an expert on SoCal News Group's media placement solutions
  • Conduct daily outreach to current and lapsed clients for revenue growth
  • Develop annual brand strategies through client needs analysis
  • Create campaign strategies and audience targeting recommendations
  • Analyze KPIs and optimize campaign performance using data
  • Perform pre- and post-data analysis for actionable insights
  • Educate advertisers on performance metrics and results improvement
  • Manage post-sales activities to support client buying cycle
  • Conduct regular performance checks for customer retention
  • Work with Ad Operations to ensure high customer service levels

Benefits

  • Medical, dental, life and disability insurance
  • 401k plan
  • Paid time off and select paid holidays
  • Cell phone stipend
  • Mileage reimbursement
Full Job Description
Summary:

The Account Manager, Strategic Partnerships is responsible for supporting key customers and channel partner accounts across our online and offline buying and media placement desks. The ideal candidate is a natural at building and maintaining strong relationships with a well-tuned attention to detail across a high volume of accounts, maintaining satisfaction among key stakeholders at all levels. The Account Manager, Strategic Partnerships applies a "solution mindset" to remove obstacles and ensure a clear path to account success and growth. This position is the principal point of contact for all service-related matters, anticipates the needs of clients, and works cross-functionally to meet milestones and deadlines.

Must be located in the Los Angeles area with monthly on-site expectations in Irvine, CA.

What you will do:

  • Become a knowledgeable client partner for SoCal News Group's online and offline media placement solutions
  • Conduct required active daily outreach to current and lapsed clients to secure, retain, and upsell revenue to meet monthly and annual budget expectations, managing the pipeline through sequences and stages for new and recurring opportunities
  • Facilitate necessary probing and needs analysis to develop annual brand and media strategies for placement, upsell, and cross-sell based on overall clients' goals and objectives
  • Develop campaign strategies and audience targeting recommendations per brand and product line
  • Evaluate KPIs and optimize campaign performance using a data-driven approach, leveraging insights from our AdTech and MarTech platforms
  • Perform in-depth pre- and post-data analysis to deliver actionable insights and recommendations that influence short-term and long-term online and offline media strategy
  • Educate advertisers on performance metrics, insights, and how to achieve greater results
  • Work cross-functionally with sales and marketing to achieve overall company annual targets
  • Support the client buying cycle and manage all post-sales activities, including proposal coordination, material and content collection, insertion orders, billing, and other onboarding deliverables to help secure revenue and implement programs
  • Increase customer retention by conducting regular performance checks to identify areas for improvement and performing data analysis for ongoing strategic reviews
  • Interface with Ad Operations to resolve issues and provide the highest level of customer service


What you will bring:

  • Bachelor's degree and 5+ years of experience in a Strategic Account Manager or Account Executive role with demonstrated success as a high-performing individual contributor
  • Experience in omnichannel marketing, with a concentration in programmatic or social media and a discipline in understanding market penetration for in-home media buying
  • Media planning capabilities using data, analysis, and market research
  • High attention to detail and ability to manage shifting priorities
  • Positive attitude, high energy, and a collaborative team spirit
  • Unwavering desire to learn and take direction to improve productivity
  • Solid analytical skills and comfort working with numbers
  • Outstanding communication skills, both written and verbal, while working as part of a team or independently
  • Strong proficiency in Microsoft Excel, PowerPoint, and Salesforce
  • Demonstrated success working with cross-functional teams and building strong relationships internally and externally


Benefits and Compensation:

The salary range is $80,000 - $85,000 + cell phone stipend, mileage reimbursement, and commission (on-target earning potential is $175,000+). Pay is based on several factors including but not limited to geographic location, education, work experience, time in role, certifications, etc. In addition to your salary, the Company offers eligible employees a variety of benefits including medical, dental, life and disability insurance, 401k, as well as paid time off and select paid holidays (all benefits are based on eligibility). Please click the following link for more detailed information: www.mymedianewsgroup.com



How To Apply:

  • Please submit an online application along with your resume for this position here


Closing Date:

  • Continuous recruitment until the position is filled


Conditions of Employment:

  • A full pre-employment background check and MVR will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks
  • Must possess and maintain a valid driver's license and have reliable transportation
  • Travel - This position entails occasional driving for work assignments, in-person training sessions and/or meetings. The employee will be responsible for transporting themselves between different sites as needed
  • Must be available for shift work. May be required to work various hours for coverage outside of normal business hours


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