Account Executive, Trade Promotion Management/Optimization (TPM/TPO)

LifeWorks, Inc. • $90K — $120K *
Cincinnati, OH 45238In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 6+ years of enterprise SaaS sales experience with a strong track record of influencing decisions at Fortune 500 and mid-market clients.
  • Advanced consultative selling skills to diagnose complex business challenges and craft ROI-driven narratives.
  • Expertise in delivering impactful presentations to both technical and executive audiences.
  • Excellent verbal and written communication abilities, particularly in RFP/RFI responses and proposals.
  • Experience working in a matrixed team environment without direct authority, collaborating effectively across functions.
  • Strong analytical skills to translate business processes into compelling value propositions.
  • Flexibility and adaptability to dynamically manage changing client needs and priorities.

Responsibilities

  • Lead strategy and relationship development with CPG manufacturers, enhancing TELUS' market influence.
  • Conduct detailed discovery sessions to understand trade promotion challenges and synthesize insights into ROI-driven business cases.
  • Deliver consultative presentations with internal teams, translating complex solutions into clear outcomes for stakeholders.
  • Lead RFP/RFI responses in collaboration with Product teams, highlighting how TELUS solutions meet client challenges.
  • Work with Product Managers to identify gaps, refine messaging and define market positioning based on feedback.
  • Develop strategies for expanding account growth and maintaining strong stakeholder relationships.
  • Support successful implementation planning by synthesizing key information from client stakeholders during the sales cycle.

Benefits

  • Remote work flexibility accessible to candidates nationwide.
  • Opportunity to partner with leading Fortune 500 and mid-market CPG manufacturers.
  • Ability to shape TELUS' strategic presence in the TPM/TPO market with high-impact contributions.
  • Access to a collaborative environment with cross-functional teams supporting sales success.
  • Access to ongoing training and development to become a subject matter expert in CPG and TPM/TPO dynamics.
Full Job Description
* This opportunity is remote, therefore open to all candidates nationwide in the USA *

Our Team and What We'll Accomplish Together

Join TELUS Agriculture and Consumer Goods as an Enterprise Account Executive and partner with Fortune 500 and mid-market CPG manufacturers to solve one of the industry's most pressing challenges: optimizing trade promotion spend and effectiveness.

Our TPM/TPO solutions help manufacturers eliminate waste in their promotional strategies, improve channel relationships with retailers and distributors, and drive measurable ROI. In this role, you'll be the trusted strategic partner translating complex data-driven solutions into compelling business outcomes for C-suite executives and operations teams at major consumer goods companies.

This is a high-impact sales role where your ability to diagnose business problems, build relationships across matrixed organizations, and deliver consultative expertise will directly shape TELUS' presence in a market where trade promotion optimization drives billions in manufacturer margin.
What You'll Do
  • Lead enterprise account strategy and relationship development with CPG manufacturers (Fortune 500 and mid-market) to enhance TELUS Consumer Goods' presence and influence in the TPM/TPO market, positioning yourself as a trusted strategic advisor and business partner. Develop account plans that identify growth and expansion opportunities while maintaining strong stakeholder relationships.
  • Conduct thorough discovery conversations with manufacturer stakeholders to understand their trade promotion challenges, competitive positioning, current processes, and business objectives. Synthesize these insights into compelling ROI-driven business cases that position TELUS solutions as strategic business enablers rather than feature-focused tools.
  • Deliver consultative sales presentations in partnership with our Solution Architecture and Product Management teams. Translate complex TPM/TPO functionality into clear business outcomes that resonate with both technical and executive stakeholders. Leverage internal experts to help position competitive differentiation and ROI impact.
  • Serve as the primary lead for RFP/RFI responses, partnering with our Product and Solution Architecture teams to articulate how TELUS solutions solve specific client business challenges and deliver measurable ROI compared to competitive alternatives.
  • Collaborate closely with Product Managers and Business Development teams to identify product gaps, refine messaging for new functionality and enhancements, and define go-to-market positioning for emerging capabilities based on market intelligence and client feedback gathered throughout the sales cycle.
  • Develop and execute account strategies that expand wallet share and drive new business growth while maintaining strong relationships with key stakeholders across the manufacturer organization.
  • Support implementation project planning and success by gathering and synthesizing information from key stakeholders during the sales cycle to ensure smooth solution deployment and early value realization.
What You Bring
MUST-HAVES
  • 6 or more years of enterprise SaaS sales experience, with a proven track record of driving deals and influencing purchasing decisions with Fortune 500 and mid-market clients.
  • Advanced consultative selling expertise-demonstrated ability to diagnose complex business challenges, understand client pain points, and translate them into compelling ROI-driven solution narratives that demonstrate competitive advantage.
  • Demonstrated ability to deliver clear, concise, and impactful product demonstrations and presentations that effectively communicate functionality, value proposition, and competitive differentiation to both technical and business stakeholders; comfort presenting to executive audiences.
  • Excellent communication skills (verbal and written)-ability to articulate complex concepts clearly to diverse audiences including C-suite executives, finance teams, and operational stakeholders; strong RFP/RFI writing and proposal development skills.
  • Proven ability to work effectively in matrixed team environments, gaining results without direct line authority while collaborating with Sales, Business Development, and Product Management teams.
  • Strong analytical and problem-solving skills-ability to understand complex business processes and translate them into value propositions.
  • High degree of flexibility and adaptability in managing dynamic priorities and evolving client needs in a fast-paced environment.
  • Intellectual curiosity and strong learning velocity-willingness to become a subject matter expert in TPM/TPO dynamics and CPG manufacturing business processes; ability to ramp quickly on new domain knowledge with support from internal experts.
  • Valid driver's license and willingness to travel as required to support key customer relationships.
HIGHLY DESIRED
  • Experience in financial services, supply chain, healthcare, or operational software sales (or other B2B SaaS verticals) where you've had to ramp deeply into domain expertise and translate technical functionality into business outcomes.
  • Demonstrated success closing complex, multi-stakeholder enterprise deals with ROI and financial impact focus.
  • Experience supporting or leading implementation projects, including stakeholder management, requirements gathering, and deployment planning.
GREAT-TO-HAVES
  • Previous CPG sales, sales engineering, or solution architecture experience.
  • Proven experience with TPM/TPO solutions-either as a user, system administrator, domain expert, or having played an integral role in TPM system implementation.
  • Experience in Finance, Sales Finance, Trade Finance, or Revenue Management within a CPG manufacturer environment.
  • Demonstrated success in a hunter/business development role, with experience identifying new market opportunities and driving new business growth in the CPG or SaaS space.
  • Familiarity with competitive TPM/TPO solutions and ability to articulate market differentiation.
  • Data-driven mindset with experience in trade promotion analytics, reporting, or using data to inform ROI demonstrations and business case development.
  • Knowledge of broader TAC ecosystem solutions (agriculture, supply chain, data analytics) and ability to position integrated value propositions to CPG manufacturer clients.
  • Commitment to continuous learning and staying current with product roadmaps, emerging functionality, and market trends in the TPM/TPO and CPG space.


Work Location: Remote #LI-Remote

About LifeWorks, Inc.

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Joining LifeWorks, Inc. presents an unparalleled opportunity to become part of a leading team dedicated to professional growth and innovation in the industry. LifeWorks, Inc. is renowned for its commitment to excellence and a culture that fosters diversity and leadership.

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Industry
Healthcare
* Ladders Estimates

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