ACCOUNT EXECUTIVE, INTEGRATED SALES
Los Angeles, CA
Hybrid
THE RUNDOWN
Playfly Sports is looking for an Account Executive, Integrated Sales to join our team in Los Angeles, CA, with a focus on driving local and regional revenue across local NBA broadcasts, streaming, and sponsorship opportunities. The Account Executive (AE) will be responsible for driving revenue growth for all Playfly Sports linear and digital offerings through local and regional agency sales and direct client relationships, with a primary focus on local NBA broadcast and streaming inventory. The AE will utilize consultative selling skills and address client needs to generate revenue. The AE will be responsible for building a productive sales pipeline, developing and managing highly effective account relationships, implementing innovative packages and concepts, and serving as an expert consulting resource for all linear & digital offerings.
WHAT YOU'LL ACCOMPLISH
• Generate new or incremental linear and digital revenue through direct client contacts and media agencies to meet individual and team sales targets, with an emphasis on locally and regionally funded business
• Pursue, develop, and maintain effective business relationships across all agency and client layers in the digital media and linear marketplace throughout Los Angeles and Southern California
• Develop revenue through new target growth categories and assist in developing new accounts through agencies and direct client relationships
• Create, develop and implement new concepts, packages, and platforms in collaboration with Playfly's sales support, creative & research departments to present to agencies and clients
• Develop innovative sales strategies and opportunities tailored specifically to Playfly Sports products that expand beyond the existing scope of client solutions, including integrated local NBA broadcast, streaming, and sponsorship opportunities
• Serve as an expert consulting resource for all Playfly Sports linear & digital offerings and assist representation partners, agencies, and clients to better understand and utilize such offerings
• Act as a mentor to Associate Sales Representatives and Client Service Representatives to develop their sales skills and industry knowledge
• Participate in client activities, trade association events and socials, and any ancillary activities that can assist in better visibility and revenue growth
• Develop, cultivate and build strong relationships with other corporate and major media entities on cross-sales platforms and promotional opportunities
• Other job-related duties as assigned
WHAT YOU'LL BRING
• Bachelor's degree required
• 2-5 years of experience in a professional sales role required
• Experience selling local/regional sports media, broadcast, streaming, or sponsorship inventory preferred
• Interest and general understanding of the sports industry, and current contacts within the aforementioned business sectors is strongly recommended
• Must have strong oral and written communication skills
• Strong organizational, presentation, public speaking, and project management skills are imperative to this role
• Knowledge of Microsoft Office computer applications, including Word, Excel, and Outlook is necessary
• Ability for analytical reasoning of sales and research data (CPM, impressions, site metrics, data analysis, etc.), and must be technologically savvy with propensity for understanding new technology platforms and how they apply to our business model
• Ability to develop and maintain successful internal and external business relationships is essential
• Other job-related duties as assigned
TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
• This role takes place in an office setting and is a sedentary role
COMPENSATION
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The base pay range for this role is:
$150,000-$180,000 USD
Other job-related duties as assigned
