Our team and what we'll accomplish together Join our
TAC Consumer Goods team and drive transformational growth in the Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) market. As our new
Account Executive, you'll partner with CPG manufacturers-from Fortune 500 companies to emerging mid-market innovators-to deliver comprehensive positioning of our proprietary TPM/TPO solutions that drive measurable trade promotion effectiveness and competitive advantage. You'll serve as the critical link between TELUS Consumer Goods Pre-Sales, Business Development, and Product Management, combining your hunter instincts with deep consultative expertise to position our market-leading technology and integrated TAC ecosystem as the trusted partner transforming how manufacturers optimize their go-to-market strategies. This is a high-impact role where your ability to translate complex functionality into compelling business outcomes will directly enhance TELUS' presence and influence in the CPG manufacturer market.
What you'll do - Lead enterprise account strategy and relationship development with CPG manufacturers (Fortune 500 and mid-market) to enhance TELUS Consumer Goods' presence and influence in the TPM/TPO market, positioning yourself as a trusted strategic advisor and subject matter expert.
- Conduct discovery calls and comprehensive needs assessments with manufacturer clients to deeply understand their trade promotion challenges, competitive positioning, business processes, and go-to-market strategies; translate these insights into compelling, tailored product demonstrations that directly address their specific pain points and objectives.
- Deliver consultative, value-driven sales presentations of TELUS Consumer Goods' TPM/TPO solutions, showcasing proprietary functionality, competitive differentiation, and integration with the broader TAC ecosystem; position solutions as strategic business enablers rather than feature-focused tools.
- Serve as the primary lead for RFP/RFI responses, articulating how TELUS solutions solve specific client business challenges and deliver measurable ROI compared to competitive alternatives.
- Collaborate closely with Product Managers and Business Development teams to identify product gaps, refine messaging for new functionality and enhancements, and define go-to-market positioning for emerging capabilities based on market intelligence and client feedback.
- Identify and communicate opportunities for product functional development based on competitive landscape analysis and client feedback gathered throughout the sales cycle.
- Develop and execute account strategies that expand wallet share and drive new business growth while maintaining strong relationships with key stakeholders across the manufacturer organization.
- Support implementation project planning by gathering and synthesizing information from key stakeholders during the sales cycle to ensure successful solution deployment.
What you bring - 6 to 8 years of experience in CPG sales, sales engineering, or solution architecture roles, with a proven track record of driving deals and influencing purchasing decisions with Fortune 500 and mid-market CPG manufacturers.
- Deep understanding of Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) dynamics, including manufacturer-to-retailer-to-consumer channel relationships, trade promotion strategies, CPG business processes (trade planning, promotion execution, analytics), and how CPG companies optimize their promotional effectiveness.
- Proven experience with TPM/TPO solutions-either as a system administrator, domain expert, or having played an integral role in a TPM system implementation or deployment.
- Advanced consultative selling expertise-ability to diagnose complex business challenges, understand client pain points, and translate them into compelling ROI-driven solution narratives that demonstrate competitive advantage.
- Demonstrated ability to deliver clear, concise, and impactful product demonstrations and presentations that effectively communicate functionality, value proposition, and competitive differentiation to both technical and business stakeholders; comfort presenting to executive audiences.
- Strong industry knowledge and the ability to serve as a trusted advisor to clients; proven success in building credibility and influence across complex, matrixed organizational structures.
- Excellent communication skills (verbal and written)-ability to articulate complex concepts clearly to diverse audiences including C-suite executives, finance teams, and operational stakeholders; strong RFP/RFI writing and proposal development skills.
- Proven ability to work effectively in matrixed team environments, gaining results without direct line authority while collaborating with Sales, Business Development, and Product Management teams.
- High degree of flexibility and adaptability in managing dynamic priorities and evolving client needs in a fast-paced environment.
- Valid driver's license and willingness to travel as required to support key customer relationships.
Great-to-haves - Experience in Finance, Sales Finance, Trade Finance, or Revenue Management within a CPG manufacturer environment.
- Demonstrated success in a hunter/business development role, with experience identifying new market opportunities and driving new business growth in the CPG or SaaS space.
- Familiarity with competitive TPM/TPO solutions and the ability to articulate TELUS' competitive differentiation in the marketplace.
- Experience supporting or leading implementation projects, including stakeholder management, requirements gathering, and deployment planning.
- Knowledge of broader TAC ecosystem solutions (agriculture, supply chain, data analytics) and ability to position integrated value propositions to CPG manufacturer clients.
- Strong analytical and problem-solving skills, with the ability to understand cause-and-effect relationships among CPG channel trading partners (manufacturers, distributors, retailers, consumers).
- Data-driven mindset with experience in trade promotion analytics, reporting, or using data to inform ROI demonstrations and business case development for clients.
- Commitment to continuous learning and staying current with product roadmaps, emerging functionality, and market trends in the TPM/TPO space.
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