Account Director, VIP/Influencer at AZIONE PRLocation: New York City
Job Description: We're looking for an Account Director to lead Influencer + VIP across a portfolio of fashion, lifestyle, and consumer brands. This is not a coordination role, it's a culture-driving, relationship-led, revenue-minded position.
You should be deeply embedded in the talent ecosystem - influencers, celebrity, stylists, managers, publicists, agents, etc. - and know how to translate relationships into moments that move brands forward.
You understand the full spectrum of influence:
- Micro → Macro → Mega
- Organic → Paid → Affiliate-driven performance
- Cultural relevance → Commercial impact
You don't just follow trends, you spot them early, shape them, and plug brands into them in a way that feels earned.
Key Responsibilities:
Client Leadership & Growth
- Serve as senior lead across Influencer/VIP workstreams, owning strategy, execution, and outcomes
- Act as the client's go-to for all things talent, translating business goals into culturally relevant partnerships
- Identify and drive organic growth opportunities (campaigns, partnerships, always-on programs)
- Partner with senior leadership to evolve scopes and scale programs
Talent Strategy & Cultural Relevance
- Build and lead full-funnel influencer + VIP strategies across:
- Organic seeding
- Paid partnerships
- Celebrity + stylist dressing
- Affiliate / performance programs (ShopMy, LTK, etc.)
- Identify the right mix of voices - from niche authority to mass reach - to drive both credibility and conversion
- Concept and execute campaigns that tap into culture, not just calendars
- Translate trends, moments, and emerging platforms into actionable brand opportunities
VIP + Celebrity Ecosystem
- Own and grow relationships across:
- Talent managers, agents + publicists
- Celebrity stylists + glam teams
- Drive consistent celebrity dressing moments, placements, and cultural visibility
- Identify and secure high-impact talent partnerships (earned + paid)
- Secure celebrity sightings and moments that extend into media + social
Execution Excellence
- Oversee end-to-end execution of influencer + talent campaigns:
- Talent sourcing + vetting
- Negotiation + contracting
- Content direction + approvals
- Reporting + performance optimization
- Lead seeding programs that actually land, not just send product
- Concept standout mailers and moments that cut through feeds and group chats
- Ensure all programs ladder back to clear KPIs (reach, engagement, conversion, affiliate performance)
Affiliate and Performance Integration
- Strong understanding of affiliate ecosystems (ShopMy, LTK, Impact, etc.)
- Ability to build programs that bridge brand and performance
- Partner with clients on commission structures, tracking, and optimization
- Identify influencers who drive not just content, but commerce
Networking + Relationship Building
- Maintain and continuously grow a high-value, highly responsive network across:
- Influencers (all tiers)
- Celebrity + VIP
- Stylists
- Managers, agents, publicists
- Be known as someone who gets things done quickly and well
Leadership
- Lead, mentor, and elevate junior team members across influencer + VIP
- Set the bar for taste, speed, and execution
- Foster a team culture that is proactive, plugged-in, and solutions-oriented
What Makes You Stand Out
- 6+ years experience across influencer, VIP, or talent
- Proven ability to execute across:
- Micro → Macro → Mega influencers
- Organic + Paid + Affiliate programs
- Deep, active relationships with celebrity stylists
- Strong understanding of what's culturally relevant right now, and what's next
- Experience integrating affiliate / performance (ShopMy, LTK, etc.) into programs
- Ability to think both creatively and commercially
- Highly organized, but not rigid; comfortable moving fast and figuring things out
Benefits:
- Salary - $120,000 - $140,000 (commensurate with experience)
- 100% medical and dental coverage
- Bonus and commission opportunities
- Year-long summer Friday hours
- 401K benefits
To Apply: Please send your resume to [email protected]. Visit AZIONEPR.com for more information about our company.
