Agency:
Propeller
Job Function:
Account Management and Growth
Job Subfunction:
Account Management
Job Description:
Title: Account Director
Company/Location: Propeller/ New Jersey
Department/Discipline: Account Services
Overview:
The Account Director is responsible for leading and operationalizing teams that profitably deliver work within a portfolio of accounts
Understands agency revenue and profitability model. Ensures work is completed within budget by project. Owns the revenue and forecast for the brand. Determines and negotiates budget needs
Keeps management informed of account status, problems, plans and meetings and includes senior management as needed
Thorough understanding of industry business trends
Responsible for ensuring tactical and strategic integrity and training the account team in this regard
Responsible for the development of ongoing business on their accounts and assisting with and identifying other new business development opportunities (organic growth)
Engage with senior level clients and continue an ongoing relationship development
Identify and proactively respond to needs that arise as well as lead longer term planning. Possess a good foundational knowledge of the category to which brands belong, and interpret market research data into brand ideas
Train, develop, and appropriately delegate to account team - encourage and provide growth and development to junior account management team
Ensure appropriate resource allocation and utilization across all departments
Lead tactical planning and SOW development
Client Partnership & Business Development:
Responsible for client relationships at all levels. Engage with senior level clients and continue ongoing relationship development
Monitor and evaluate the competitive landscape to prove senior level strategic insights
Mine new, organic business opportunities with existing clients, by building relationships across the client's organization and with key industry partners
Establish a strategic partnership with clients, ensuring agency POV is shared and delivered effectively
Identify and solidify client relationships beyond the day-to-day project owners
Partner with clients to identify and strategize new project details and develop project briefs
Conduct regular client status meetings to communicate project development and maintain alignment with client objectives
Inform client on aspects and timing of project development, including internal agency process/requirements
Liaise with client stakeholders and extended team members to drive project execution (eg, MLR team, medical/marketing reviewers, partner agencies, KOLs)
Oversee client MLR submissions and ensure agency work remains in compliance with client guidelines
Internal Account Management:
Team leader, provides clear and fair direction and feedback
Responsible for ensuring the right team members/departments are pulled into the appropriate projects/workstreams at the right time
Active in strategic development, establishing communication objectives and strategies to drive the brands forward
Oversight over the brand strategy, ensuring it is pulled through into all workstreams. Owns and communicates to the extended internal team
Develops marketing tactical plans, including budgets and timelines
Supervises and effectively manages the production of tactics
Communicate project and brand updates to team in a timely manner, including client shifts in project scope, direction, or timing that may impact agency resource requirements
Lead role in ensuring timely, accurate client documentation & correspondence of all Account team members
Set priorities for the team while handling multiple projects and delegating work appropriately
Monitor overall workload to effect efficiency and assure that waiting or downtime is minimized
Keep department head apprised of any workload challenges/concerns on assigned team accounts that may necessitate hiring freelancers or FTEs
Monitor, review and approve direct report's time sheets in terms of hours worked on specific jobs
Manage direct report(s) workloads and PTO to ensure clients and internal teams have the proper Account team support and coverage for your assigned account(s)
Provide constructive and direct ongoing feedback to direct reports
Evaluate performance of direct reports and complete and deliver performance reviews
Financial Management:
Develops annual tactical plans and oversees new SOW development throughout the year
Forecast budgets and maintain accurate phasing
Develop and administer clients' budgets based on accurate estimating and tracking of hours, and reconciliation against estimates. Continuously monitor clients' budgets and raise client awareness as to when changes in direction or new requests impact scope. Meet with Head of Account regularly to keep apprised on financial status of accounts
Maintain up-to-date project financials and track project actuals against client scope of work
Participates in any necessary financial meetings to ensure accurate internal data and to support client financial status communications
Agency Operations
Takes on wider, formal and informal leadership responsibilities within the agency
Proactively provide suggestions that impact agency policy and operations and enhance the overall work environment
Drive the process and details of the day-to-day operations of the accounts
Work with other department heads to recommend adjustments/additions to roles and responsibilities of departments to achieve continuous improvement and efficiency across accounts
Interview, identify, train and orient new team members to the agency, department, and account(s) at the direction of department head
Provide ongoing guidance to all team members and be available to them as a resource for account/agency/departmental policies, procedures, etc.$135,000 - $179,000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
