Brand Experience/Cheil USA
Title: Account Director, Experiential MarketingLocation: Plano, Texas
Schedule: Hybrid, with a minimum of two days in-office per week and regular on-site collaboration
Travel: Approximately 30% domestic travel
Reports to: Head of Brand Experience
About the RoleGreat brand experiences don't just capture attention. They create connections people remember. As Account Director, Experiential Marketing, you'll be the senior client leader for Samsung's experiential business, shaping how one of the world's most recognized technology brands connects with consumers through ambitious, culturally relevant experiences.
You'll lead key client relationships, set the strategic direction for your accounts, and bring together creative, strategy, production, and operations teams to turn bold ideas into finished experiences. You'll also lead and develop a client-facing team and stay ahead of your client's launch calendar, bringing proactive ideas to the table before formal requests arrive.
This role suits someone with equal parts strategic perspective, commercial acumen, and operational understanding, who can inspire client confidence, navigate complexity, and move ideas into execution.
What You'll Do - Lead client relationships. Serve as the senior day-to-day contact for your accounts, turning early or incomplete requests into clear briefs with defined objectives, audience, scope, timing, budget, and KPIs.
- Shape the work. Challenge requests when budget, timing, or production realities don't fit the ask, and bring realistic alternatives to the conversation.
- Plan ahead. Maintain a 3- to 6-month view of product launch cycles, retail and sales periods, sponsorships, and cultural moments, and bring proactive integrated marketing and experiential proposals to the client.
- Own account financials. Manage estimates, scopes of work, purchase orders, budgets, margin, and fee performance, and keep a clear pipeline and resource forecast.
- Connect creative and production. Bring production and operations into conversations early to validate feasibility, cost drivers, and lead times, including fabrication, venues, permitting, staffing, logistics, installation, and onsite operations.
- Coordinate across departments. Get the right people involved at the right time with clear ownership and realistic timelines, and resolve ownership gaps when responsibilities overlap.
- Lead the team. Set standards for briefs, budgets, status reporting, and client communication, and coach team members in client service, commercial thinking, and cross-functional collaboration.
Qualifications
Must-Have - 10+ years of experience in experiential marketing, event production, brand activation, or a related field, with significant client-facing leadership experience.
- Proven experience leading major experiential accounts, including product launches, events, exhibitions, retail activations, or integrated programs.
- Experience leading and developing client-facing teams and direct reports.
- Strong command of project budgets, estimates, SOWs, POs, fee structures, and agency commercial processes.
- Experience developing and presenting client proposals, with strong PowerPoint and Excel skills.
- Strong negotiation, problem-solving, and decision-making skills, including the ability to work with incomplete information and compressed timelines.
- Ability to work hybrid in Plano, Texas, with regular on-site collaboration and approximately 30% domestic travel.
Nice to Have - Experience with major consumer or technology brands.
- Working knowledge of experiential production, including fabrication, venues, permitting, and onsite operations.
- Familiarity with large-scale client procurement processes, such as competitive bidding and purchasing systems.
- Background in agency, experiential, or brand activation environments.
What Success Looks Like - Clients receive fast, informed, and proactive experiential support.
- Your teams receive clear briefs, strong cross-functional alignment, and realistic expectations.
- Cheil is trusted to anticipate, advise, challenge, and deliver.
