POSITION PROFILEThe MIT Marketing Communications Manager position sits within the Branding & Content, ICW team, which reports into the wider Corporate Marketing and Brand Communications Group, supporting the North America and Canadian Divisions. Responsible for strategizing, managing and implementing branding, campaign and content development initiatives to support the MIT business segments. This role will be key in determining communications tactics, based on data-informed decision making, and managing programs to generate leads for the Sales organization.
KEY RESPONSIBILITIES / DUTIES- Leads the corporate story for MIT, laddering up to the overall brand story
- Work closely with the different practice teams (including our IT Division, All Covered, IT Weapons) to contribute to the key solutions / product launches and develop the marketing communications, brand and content strategy to help drive MQL and SQL for MIT
- Keeps a pulse on the market situation and researching / anticipating key trends pertaining to MIT in order to determine the key thought leadership insights / communication platforms to shape Marcoms programs
- Act as a Marcoms Leader to other areas of the business to determine / provide advice on the most effective tactics / programs to support activities based on resources, timings and budget
- Collaborates with the wider Marketing Teams to help implement multi-channel campaigns to support activities - this includes Marcoms Team, Digital Marketing, Channel Marketing and Learning and Development
- Creates and develops all marketing materials and collateral MIT in line with brand direction - this includes developing content in accordance with customer segmentation requirements and customer value propositions
- Analyzes marketing ROI to help understand performance and determine changes required to programs / activities
- Supports our Corporate Events and Partnership team with communication activities as required
- Manages communications spend for individual area and work with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets
SKILLS/QUALIFICATIONS- Ability to work with senior level executives within Konica Minolta
- Excellent written and verbal communication and presentation skills
- Strong relationship-building skills and an ability to engage in collaborative decision-making
- Great project and time management skills
- High level of motivation and initiative. Passionate about results and detailed oriented
- Ability to adapt to changing work & business priorities
- 5-7 years B2B marketing experience, preferably with IT background
- Bachelor's degree in Marketing, Communications or related field
- Proficient with computer programs, including Microsoft Office applications
- Strong organizational skills, ability to follow up and high attention to detail
- Experience of integrated marketing campaigns
- Solid understanding of sales and business processes
- Ability to interact with other marketing teams to interpret and frame business needs into communications strategies
- Has capabilities to interact regularly with other people within and outside the organization in planning,
- Creative storyteller with exceptional writing skills
- Experience hiring, guiding and work with agencies and freelance staff
- Thrive in a fast-paced, deadline-oriented, and fun, work environment
- Up to 25% domestic travel required. Must maintain travel documents up to date.
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