Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$110K - $130K *

Join us to optimize sales operations and drive revenue growth through strategic planning, performance analytics, and cross-functional collaboration. Leverage your leadership skills to enhance team per...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Join a team that's focused on optimizing sales operations and driving revenue growth. Collaborate across functions to implement strategic initiatives, enhance performance metrics, and ensure alignment...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the charge in optimizing sales operations to enable growth through strategic planning, cross-functional collaboration, and performance analytics, while fostering a high-performance culture within...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Transform sales operations with strategic insights, optimizing processes and enhancing team performance. Collaborate across departments to drive revenue growth and align objectives, fostering a cohesi...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Unlock your potential in a strategic role that drives sales operations, enhances revenue growth, and fosters collaboration across functions to meet key business objectives and achieve operational exce...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $145K *

Transform sales operations to drive growth and ensure alignment between strategy, execution, and success. Collaborate across teams to enhance performance metrics, streamline processes, and foster a hi...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$155K - $194K *

Advance brand visibility by leading integrated campaigns that blend creative storytelling with strategic media execution, driving market authority and commercial impact for a high-growth tech platform...

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$155K - $194K *

Transform brand presence by leading integrated campaigns that elevate market authority and drive commercial impact. Collaborate with cross-functional teams to craft compelling narratives and execute s...

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$88K - $105K *

Join a team that's redefining product content strategy by leading the development of engaging, educational materials that enhance customer experience and drive sales across multiple brands in the indu...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$180K - $215K *

Join a team that empowers strategic product marketing initiatives in the Hyperscale Data Center segment, focusing on market insights, product roadmaps, and partner collaborations to drive revenue and...

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$150K - $180K *

Drive the adoption of cutting-edge AI technology by establishing strong partnerships with key hardware OEMs. Lead growth initiatives and align teams for impactful business outcomes in a rapidly evolvi...

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$87K - $154K *

Lead the charge in strategic sourcing for Marketing initiatives, driving supplier engagement in print and mail services. Collaborate cross-functionally to optimize contract negotiations and enhance su...

Reposted 5 days ago

  •   Less than 5 years exp.  •   Finance & Insurance

$87K - $154K *

Drive end-to-end sourcing strategies for marketing and public affairs projects, optimizing supplier relationships and contract negotiations to enhance service delivery and operational excellence acros...

Reposted 5 days ago

  •   Less than 5 years exp.  •   Finance & Insurance

$87K - $154K *

Drive strategic sourcing initiatives for Marketing and Brand Management, focusing on complex supplier engagements in print and mailing services, contract negotiation, and performance management to opt...

Reposted 5 days ago

  •   Less than 5 years exp.  •   Finance & Insurance

$150K - $180K *

Drive impactful marketing strategies that connect brand vision to business outcomes. Lead a dynamic team to enhance publisher recruitment, optimize sales effectiveness, and elevate brand reputation ac...

1 week ago

  •   8 - 10 years exp.  •   Media

$125K - $150K *

Transform our marketing landscape by leading a dynamic team focused on brand growth, performance marketing, and strategic business outcomes. Drive innovation and elevate our brand reputation while opt...

1 week ago

  •   8 - 10 years exp.  •   Media

$135K - $175K *

Optimize your career by leading global marketing strategies in the Oil & Gas sector. Drive demand generation, manage a high-performing team, and align marketing investments to revenue growth while nav...

Ottawa, ONIn-Person

Today

  •   8 - 10 years exp.  •   Information Technology

$120K - $140K *

Champion product marketing excellence by driving go-to-market strategies, shaping positioning, and collaborating across teams to deliver impactful solutions in a fast-paced environment, focusing on ac...

Toronto, ONIn-Person

Reposted 1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$107K - $153K *

Accelerate progress at a dynamic high-tech company by crafting compelling content that drives engagement and fills the pipeline. Collaborate with cross-functional teams to transform strategies into im...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Join a team that's redefining digital product management by driving innovation and enhancing customer experiences through data-driven insights and collaboration across cross-functional teams...

2 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$145K - $175K *

Elevate brand engagement by leading immersive experiential marketing strategies. Drive innovative physical and digital experiences that resonate with diverse audiences while collaborating cross-functi...

Today

  •   8 - 10 years exp.  •   Enterprise Technology

$150K - $180K *

Drive innovative experiential marketing strategies that engage diverse audiences through immersive brand experiences, leveraging established and emerging technologies to showcase products and foster m...

Today

  •   8 - 10 years exp.  •   Enterprise Technology

$150K - $180K *

Drive impactful experiential marketing strategies that engage diverse audiences through innovative physical and digital experiences, while collaborating cross-functionally to achieve measurable result...

Today

  •   8 - 10 years exp.  •   Enterprise Technology

$500K+*

Empower sales success by developing strategic content and tools that enhance communication, support business development, and drive customer engagement across multiple brands in a dynamic environment...

1 week ago

  •   5 - 7 years exp.  •   Energy & Utilities

$125K - $135K *

Drive your career with a dynamic team focused on optimizing paid media strategies across multiple channels. Own the performance marketing engine, ensuring effective budget management and innovative cr...

2 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.