Job DescriptionThe Global Industry Marketing Director for Oil & Gas owns the marketing strategy and execution for one of IFS's key industry verticals. The role reports into Corporate Marketing but carries full accountability as a member of the Oil & Gas leadership team - bridging central marketing capability with commercial go-to-market execution.
The right candidate has in-depth understanding of the Oil & Gas industry: how operators, EPC contractors, and OFS companies make technology decisions, how buying cycles work, and what a credible IFS value proposition looks like in that context. They are a builder - comfortable setting strategy, developing demand generation programs and getting into the detail of execution - and they know how to align marketing investment directly to pipeline and revenue.
This is a senior role with real commercial ownership. It requires someone who is equally at ease presenting to the leadership team and rolling up their sleeves on a campaign brief. The role spans multiple geographies and time zones, so confidence operating in a global, matrixed environment - aligning regional teams, navigating different market dynamics, and building relationships across cultures - is essential.
The candidate will own the development and execution of Oil & Gas marketing plan globally and work on a variety of programs and actively contribute to the success of the Oil & Gas industry. Typical responsibilities will include:
- Define, own, and execute a global marketing strategy and annual demand generation plan that directly supports the growth in the Oil & Gas industry and go-to-market objectives.
- Build and lead a high-performing global marketing team; own and manage the Oil & Gas marketing budget, allocating investment across programs to maximize pipeline contribution and return.
- Own the content strategy and production of high-impact assets - thought leadership, solution messaging, webinars, event toolkits, and digital content - to support customer acquisition and pipeline goals.
- Define and execute an account-based marketing (ABM) strategy for priority target accounts, in close partnership with the sales and business development teams.
- Enable business development, account management, and regional marketing teams for key demand generation campaigns - providing clear campaign kits covering audience targeting, messaging, channel mix, execution steps, and success metrics.
- Track, analyze, and report on campaign performance - MQLs, SQLs, and pipeline creation - sharing dashboards with stakeholders to drive continuous optimization.
- Partner with Product Marketing to sharpen IFS Cloud's Oil & Gas value proposition; own the Oil & Gas pages on ifs.com, optimizing for SEO, AEO, user journey, and pipeline conversion.
- Apply AI-powered tools across the marketing workflow - content creation, campaign personalization, analytics, and reporting - to improve output quality and team efficiency.
- Lead IFS's presence at priority sector events (ADIPEC, ONS, CERAWeek, OTC, IFS Unleashed, IFS Connect) and manage Oil & Gas analyst relations with Gartner, IDC, and relevant industry bodies.
QualificationsThere is a 10-25% travel requirement as needed.Required- 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role.
- Demonstrable experience marketing to, or working within, the Oil & Gas industry
- Proven track record in B2B enterprise software or SaaS marketing - ideally within ERP, EAM, FSM, or adjacent domains.
- Exceptional written and verbal communication skills in English - including the ability to craft compelling executive narratives, present with confidence to senior leadership, and adapt messaging across audiences and formats.
- Experience working in a global, matrixed organization, demonstrating a global mindset-able to navigate diverse cultures, collaborate across regions, and adapt marketing strategies to different international markets.
- Proven ability to utilize AI-driven marketing technologies and platforms to enhance campaign performance, streamline content development, and automate workflows in B2B environments
- Strong leadership and alignment skills across sales and marketing.
Preferred- Familiarity with enterprise MarTech and CRM platforms (e.g., Hubspot, Demandbase, SiteCore, Writer, Canva) and the ability to evaluate and govern their use at scale.
- Knowledge of the competitive enterprise software landscape in Oil & Gas (SAP, Oracle, ABB, AVEVA, or adjacent vendors).
Additional InformationWhat We're Offering- Salary Range: $135,000- $175,000 annually + bonus
- Flexible paid time off, including sick and holiday
- Medical, dental, & vision insurance
- Flexible spending accounts
- Life insurance and disability benefits
- Tuition assistance
- Community involvement and volunteering events
We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.
