Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$160K - $190K *

Drive innovative product marketing strategies, collaborating cross-functionally to enhance audience engagement and adoption through data-driven insights and effective go-to-market initiatives...

4 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$175K - $210K *

Shape the future of consumer product marketing by leading innovative strategies and cross-functional initiatives. Drive market insights, influence product strategies, and execute go-to-market campaign...

4 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$102K - $194K *

Develop and execute innovative marketing strategies to enhance awareness and adoption of HAI Therapy among healthcare professionals, driving measurable business impact through collaboration and data-d...

4 days ago

  •   5 - 7 years exp.  •   Staffing

$80K - $95K *

Take ownership of marketing project management by coordinating creative initiatives, optimizing workflows, and ensuring timely delivery of marketing assets across teams in a fast-paced environment...

1 week ago

  •   Less than 5 years exp.  •   Staffing

$120K - $145K *

Lead the charge in product marketing strategy, shaping positioning, pricing, and sales enablement as we expand into new categories, driving adoption and growth through compelling narratives and effect...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$74K - $101K *

Drive market excellence in Running and Training, translating insights into impactful seasonal plans, ensuring strong consumer engagement and commercial success through integrated marketing strategies...

Reposted 6 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$74K - $101K *

Champion innovative marketing strategies for Running and Training. Lead integrated planning and execution across multiple channels, enhancing consumer engagement and achieving commercial objectives wh...

Reposted 6 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$177K - $231K *

Lead the charge in strategic marketing for investment solutions, guiding a team of product marketers to create compelling narratives and drive execution across equity and fixed income offerings, while...

Reposted 4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$175K - $190K *

Elevate customer engagement by leading the strategy for retention, expansion, and advocacy. Drive revenue growth through innovative marketing programs and cross-sell initiatives while building a high...

3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Transform marketing strategies into impactful campaigns by leading cross-functional teams, managing intake processes, and ensuring seamless execution from launch to retention across all channels...

Yesterday

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$148K - $170K *

Transform marketing strategies for medical devices by leading comprehensive campaigns, analyzing market trends, and driving product adoption among clinicians, ensuring collaboration across teams to me...

3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$120K - $145K *

Optimize field marketing strategies and retail sales enablement to drive performance and growth across wireless carriers and national retail partners. Lead agency management, training initiatives, and...

Today

  •   5 - 7 years exp.  •   Consumer Technology

$131K - $250K *

Lead the charge in product strategy and development for innovative endoscopy imaging solutions, collaborating across functions to address clinical needs and drive commercialization while balancing str...

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$92K - $156K *

Transform the product marketing landscape by executing strategic go-to-market plans, ensuring cohesive messaging across athenaOne offerings. Collaborate with cross-functional teams to drive market und...

RemoteRemote

Reposted 3 days ago

  •   5 - 7 years exp.  •   Healthcare

$90K - $120K *

Join a team that's driving product strategy and lifecycle management for cutting-edge technology components. Collaborate across departments to enhance product offerings and ensure market success throu...

1 week ago

  •   Less than 5 years exp.  •   Consumer Technology

$80K - $100K *

Engage in dynamic product marketing strategies to drive successful launches and revenue growth. Collaborate with cross-functional teams to position innovative lighting solutions effectively and ensure...

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$142K - $170K *

Drive strategic marketing initiatives for medical devices, overseeing product life cycles and collaborating with cross-functional teams to enhance market presence and customer engagement in Interventi...

3 days ago

  •   5 - 7 years exp.  •   Healthcare

$88K - $105K *

Empower marketing initiatives by driving demand through innovative campaigns, optimizing digital channels, and collaborating with teams to enhance customer engagement and revenue growth in a fast-pace...

4 days ago

  •   Less than 5 years exp.  •   Media

$74K - $137K *

Transform creative production by integrating AI capabilities to enhance workflows, ensuring efficient content generation and delivery. Collaborate across teams to establish standards and scalable solu...

Mclean, VARemote

Today

  •   Less than 5 years exp.  •   Media

$125K - $150K *

Join a team that's shaping the future of defense technology. Drive sales strategies for optical systems in the military sector, leveraging your robust network and expertise to land and manage critical...

4 weeks ago

  •   8 - 10 years exp.  •   Aerospace & Defense

$90K - $110K *

Lead the charge in managing and optimizing innovation portfolios, ensuring successful project delivery through strategic analysis, risk assessment, and robust stakeholder coordination...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$220K - $250K *

Lead partner marketing initiatives, defining strategy and execution in collaboration with GTM leadership. Drive co-marketing efforts, track success metrics, and innovate to enhance ROI for partners an...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$89K - $112K *

Engage with cross-functional teams to develop and execute impactful growth marketing campaigns that enhance customer engagement and drive business growth across multiple channels, leveraging insights...

5 days ago

  •   Less than 5 years exp.  •   Information Technology

$89K - $112K *

Analyze customer insights and develop integrated marketing campaigns that drive engagement and growth. Collaborate with cross-functional teams to align strategies and optimize performance, enhancing t...

5 days ago

  •   Less than 5 years exp.  •   Information Technology

$120K - $180K *

Join a dynamic team to drive growth in AI infrastructure and enterprise storage. Lead cross-functional initiatives, align marketing and sales, and shape go-to-market strategies to enhance customer eng...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.