Senior Product Marketing Manager, Downstream HAI Therapy

Job Description
Senior Product Marketing Manager, Downstream HAI Therapy

Location: Maple Grove, MN

Hybrid: 3 days onsite required.

About the role:

The Senior Product Marketing Manager, Downstream HAI Therapy will be responsible for developing strategies and executing omnichannel campaigns and programs needed to establish Hepatic Artery Infusion (HAI) Therapy as an integral capability within liver cancer programs, focusing on increasing physician awareness, expanding therapy utilization within existing HAI centers, and accelerating adoption across multidisciplinary care teams. The individual will work closely with Sales, Medical Affairs, Clinical, Medical Education, Health Economics, Regulatory, Legal, and cross-functional marketing partners to identify adoption barriers, translate customer insights into action, and deliver measurable business impact.

The ideal candidate is a commercially minded, creative, and metrics-driven downstream marketer who understands how to influence health care professional (HCP) behavior in complex clinical environments. This person must be able to develop compelling HCP campaigns, activate field teams, engage key physician audiences, and support programs that help existing centers increase appropriate therapy utilization across indications.

The successful candidate will be expected to bring new ideas, test new approaches, and use data to optimize impact. The role requires AI fluency and practical proficiency using AI-enabled tools.

Work model, sponsorship, relocation:

Our client values collaboration and synergy. This role follows a hybrid work model requiring employees to be in their Arbor Lakes, Minnesota office at least three days per week. Our client will not offer sponsorship or take over sponsorship of an employment visa for this position at this time. Relocation assistance is not available for this position at this time.

Your responsibilities will include:

• Develop and execute downstreammarketing strategies that increase awareness, understanding, and adoptionof HAI Therapy among key HCP audiences.
• Drive physician awarenessprograms and multichannel campaigns focused on medical oncologists,surgical oncologists, and other HCPs involved in treating patients withliver dominant metastatic colorectal cancer and cholangiocarcinoma.
• Build marketing programs thathelp existing HAI centers expand appropriate use of therapy acrossrelevant indications and patient populations.
• Develop strategies and tools toincrease adoption across the multidisciplinary team, including medicaloncology, surgical oncology, APPs, nurses, pharmacists, nuclear medicine,interventional radiology, administrators, and other stakeholders involvedin HAI patient care.
• Identify practical barriers toadoption within existing centers, including referral patterns, patientidentification, multidisciplinary coordination, therapy confidence,workflow gaps, and education needs.
• Create impactful HCP campaignsthat translate clinical evidence, patient selection concepts, and therapyvalue into clear, compelling, compliant messaging.
• Collaborate closely withMarketing Activation and Digital teams and creative agencies to developimpactful campaign assets and sales tools
• Partner with Sales to developaccount-level and regional growth strategies that support increasedutilization, broader physician engagement, and stronger center activation.
• Develop programs that help HAIchampions educate and influence peers within tumor boards, referralnetworks, and multidisciplinary care settings.
• Use customer insights, fieldinput, market research, advisory boards, and campaign analytics toidentify growth opportunities and refine commercial strategy.
• Establish measurable keyperformance indicators (KPIs) for major initiatives, including awareness,engagement, referral activity, account penetration, program participation,digital engagement, sales enablement effectiveness, and therapyutilization indicators.
• Track performance against KPIsand use data to optimize campaigns, tools, messaging, and resourceallocation.
• Partner with Medical Educationand Medical Affairs to support programs that build clinical confidenceamong HCP audiences while maintaining appropriate functional boundariesand compliance requirements.
• Support launch and adoptionactivities for tools that may improve therapy understanding, clinicalworkflow, or onboarding, including dosing calculator-related commercialreadiness where appropriate.
• Monitor competitive activity,treatment trends, customer behavior, and market dynamics to informcommercial priorities and messaging.
• Bring creative, practical ideasfor reaching HCP audiences and improving adoption, including new campaignconcepts, field activation models, customer journeys, and digitalengagement approaches.
• Leverage AI-enabled tools tooptimize workflows and productivity.
• Maintain strong partnershipwith Regulatory, Legal, Medical, and Compliance teams to ensure allprograms and materials meet applicable standards.
• Execute with urgency,independence, and accountability while engaging cross-functional partnersthrough clear communication and strong alignment.

Required qualifications:

• Bachelor's degree required,preferably in marketing, business, computer science, pharmacy, mechanicalengineering, biomedical engineering or a related field.
• 7-10 years of marketingexperience required in the medical device or pharmaceutical industry.
• Proven track record ofdeveloping and executing customer-facing programs that drive awareness,adoption, and business growth
• Experience developingdownstream marketing strategies for complex, highly clinical therapies ortechnologies
• Demonstrated ability to createHCP-facing campaigns, programs, tools, and messaging that influencephysician awareness, engagement, and adoption
• Strong understanding of how toengage multidisciplinary healthcare audiences, including physicians,advanced practice providers(APPs), nurses, pharmacists, administrators,and other stakeholders involved in patient care
• Ability to translate customerinsights, field feedback, market research, and business analytics intoactionable commercial strategies
• Strong analytical andmetrics-driven mindset, with experience setting KPIs, trackingperformance, and optimizing programs based on results
• Demonstrated AI fluency andpractical proficiency using AI-enabled tools to improve productivity,insight generation, campaign development, content creation, andperformance analysis
• Strong project leadershipskills, with ability to manage multiple priorities, stakeholders,timelines, and deliverables in a matrixed environment
• Ability to travel approximately30% of the time.

Preferred qualifications:

• Experience in oncology,surgical oncology, medical oncology, interventional oncology,liver-directed therapy, infusion therapy or another highly clinicalspecialty.
• Combination of pharma and meddevice marketing experience preferred
• Master's degree or MBA.
• Demonstrated success developingprograms that increase physician awareness, referral activity, therapyutilization, or adoption within existing accounts
• Experience in marketing medicaltechnologies to multidisciplinary HCP audiences and influencing behavioracross complex care teams
• Demonstrated creativity indeveloping impactful HCP campaigns, field activation programs,peer-to-peer education, digital campaigns, congress strategies, oromnichannel engagement
• Experience using data, KPIs,and campaign metrics to evaluate business impact and refine commercialexecution
• Demonstrated success working asan integral team member, collaborating cross-functionally, and drivingchange within a matrix team structure
• Demonstrated success managingcomplex projects on highly technical or highly clinical product lines
• Ability to collaborate with andwork with others in a dynamic environment that depends on strong customerand cross-functional relationships
• Excellent communication andinterpersonal skills

Minimum Salary: $102,100

Maximum Salary: $194,000

The anticipated compensation listed above and the value of core and optional employee benefits offered by our client will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. It is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.