YouTube Video Producer (Multimedia Production Manager) leads the development, production, distribution, and optimization of high-quality video content across YouTube and other digital platforms, supporting AARP's mission, brand objectives, and audience engagement goals. This role collaborates with cross-functional teams, Studios Management, and key stakeholders to evaluate production needs, establish project timelines, and develop unified content strategies that guide the creation, placement, and performance of digital assets. The incumbent works closely with producers and editorial teams to develop compelling video concepts, scripts, storyboards, and visual style guidelines tailored to target audiences and distribution platforms, while planning and overseeing studio and field productions from concept through delivery. Leveraging YouTube best practices, audience insights, SEO, and performance analytics, the YouTube Video Producer tracks content effectiveness, implements data-driven optimizations, and identifies opportunities to grow reach, engagement, and impact. The role ensures all projects are delivered on time, within budget, and to the highest editorial and production standards, while partnering with leadership to streamline workflows, enhance production processes, and elevate AARP's digital offerings through innovative, audience-focused content strategies.
Responsibilities- Works closely with stakeholders to provide recommendations on printing, print, and/or video executions for various projects.
- Manages pre-production, production, and post-production of assigned print and/or video projects.
- Oversees production timelines with the creative team, stakeholders, and vendors, including drop dates and in-home dates.
- Manages the day-to-day production process for digital and other content platforms.
- Implements checks and balances to ensure that digital production is seamless and efficient, and the team adheres to publishing and digital best practices that enhance user experience.
Oversees, guides and coordinates resources and training for production staff. - Coordinates with editorial teams and internal stakeholders to ensure that the presentation and performance of digital content engages the 50+ demographic and amplifies the organization's
social mission. - Builds partnerships with both internal and external stakeholders to support digital innovation and the development of multiplatform products and/or strategies.
- Manages print/video production, including estimates, SOWs, vendors, printer proofs, scheduling drop dates and in-home dates, alternative printing/video solutions.
Qualifications- Bachelor's degree in Journalism, Communications, Digital Media, Marketing, or a related field; equivalent experience considered.
- 8+ years of experience in digital video production, including YouTube content development, scripting, production, and channel strategy.
- Demonstrated success creating high-performing YouTube video concepts and content that engage diverse audiences and drive channel growth.
- Deep expertise in YouTube content strategy, audience development, SEO, optimization, analytics, and emerging platform trends.
- Exceptional writing, scripting, editing, and storytelling skills, with experience producing fact-based, news-style, or editorial content.
- Proven ability to lead cross-functional production teams, including editors, producers, videographers, animators, talent, and other creative partners.
- Strong project management skills with the ability to manage multiple priorities, collaborate across business functions, and deliver content on schedule.
- Experience leveraging YouTube performance data and paid promotion strategies to optimize content, expand audience reach, and drive measurable results.
AARP will not sponsor an employment visa for this position.
Additional Requirements - Regular and reliable job attendance
- Effective verbal and written communication skills
- Exhibit respect and understanding of others to maintain professional relationships
- Independent judgment in evaluation options to make sound decisions
- In office/open office environment with the ability to work effectively surrounded by moderate noise
Hybrid Work EnvironmentAARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and BenefitsAARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
