Writer/Producer, A&E Brand

ROLE: Writer/Producer, A&E Brand

The Writer / Producer, A&E Brand is responsible for developing, writing, producing, and executing brand campaigns, promotional content, and audience-facing creative initiatives that strengthen the A&E brand, grow fandom, and support business objectives. Partnering with stakeholders across Account Management, Marketing, Programming, Research, Social, Digital, Production, and other business functions, this role translates brand strategy, audience insights, and campaign objectives into compelling creative work, viable platform executions, and audience experiences that strengthen the A&E brand, drive audience engagement, grow fandom, and support business objectives.

This role combines writing, producing, storytelling, and creative problem-solving skills to develop and deliver campaigns, promotional content, show launches, brand initiatives, and multiplatform creative experiences. The Writer / Producer collaborates with creative leadership, internal teams, and external partners to ensure work is strategically aligned, creatively effective, and executed to a high standard of quality.

MORE ABOUT WHAT YOU"LL DO:

Creative Development, Writing & Concepting

• Develop creative concepts, campaign ideas, messaging, and content that support the A&E brand through show launches, promotional initiatives, and audience-facing marketing efforts.

• Write and develop scripts, copy, promotional content, campaign messaging, brand creative, and other creative deliverables across multiple platforms and formats. Translate creative briefs, audience insights, stakeholder feedback, and strategic direction into effective creative solutions that support campaign objectives and strengthen the A&E brand.

• Apply storytelling, creative thinking, and audience understanding to develop work that drives engagement, strengthens brand affinity, and supports campaign goals. Collaborate with Creative Directors, producers, designers, editors, and other creative partners throughout the creative development process to bring concepts to life and deliver successful campaign outcomes.

Campaign Execution & Production

• Execute brand campaigns, show launches, promotional initiatives, and audience-facing creative projects from development through final delivery. Produce creative deliverables across pre-production, production, post-production, and multiplatform environments, ensuring asset viability across digital, social, linear, FAST, TVE, DTC, SVOD, and emerging platforms while maintaining alignment with campaign objectives, brand standards, and creative direction.

• Support production and post-production activities, helping ensure creative concepts are effectively translated into high-quality final deliverables. Contribute to storytelling, creative execution, and content development throughout the production process to maximize audience engagement and campaign effectiveness. Apply audience insights, performance data, and campaign objectives to inform creative decisions and strengthen content performance.

Project Management & Cross-Functional Collaboration

• Manage assigned projects through all phases of planning, intelligence gathering, development, and execution, ensuring creative quality, alignment with campaign objectives, and successful campaign outcomes.

• Develop effective working relationships with stakeholders across Account Management, Marketing, Programming, Research, Social, Digital, Production, and other business functions to support campaign success, audience engagement, and business objectives.

• Support communication, collaboration, and alignment among creative teams, stakeholders, and production partners throughout the creative development and execution process.

• Present creative concepts, scripts, and work-in-progress to stakeholders, incorporating feedback and revisions throughout the development process.

• Balance multiple projects, priorities, timelines, and deliverables

Creative Excellence & Innovation

• Contribute innovative ideas, creative problem-solving, and fresh approaches that strengthen campaigns and support the A&E brand.

• Explore opportunities to enhance storytelling techniques, creative formats, content strategies, and audience engagement across marketing initiatives.

• Apply knowledge of industry trends, cultural influences, emerging platforms, and evolving audience behaviors to inform creative development and content execution.

• Support a culture of creative excellence by sharing ideas, collaborating effectively, and contributing to high-quality creative work.

BASIC QUALIFICATIONS: Writer/Producer, A&E Brand

• 3+ years of experience in writing, producing, content development, entertainment marketing, brand marketing, media, advertising, communications, or a related field.

• Experience developing and executing brand campaigns, promotional content, and audience-facing marketing initiatives.

• Demonstrated strength in writing, storytelling, concept development, and creative problem-solving, with the ability to develop compelling creative work across multiple platforms and formats.

• Experience translating brand strategy, audience insights, business objectives, and franchise priorities into effective creative concepts, messaging, and content that strengthen the A&E brand, grow fandom, and deliver measurable results.

• Experience managing creative projects through planning, development, execution, and final delivery while balancing multiple priorities and deadlines.

• Proficiency in video production, creative development, and content workflows across pre-production, production, post-production, and delivery.

• Experience developing creative content across video, digital, social, streaming, and multiplatform environments.

• Experience collaborating with Account Management, Marketing, Programming, Production, Research, Social, Digital, Consumer Creative Design, agencies, vendors, and other cross-functional stakeholders.

• Strong presentation, communication, stakeholder management, and creative feedback skills, including experience presenting creative concepts and incorporating feedback throughout the creative development process.

• Strong understanding of brand development, campaign strategy, audience engagement, franchise marketing, and consumer marketing principles across linear, streaming, digital, and social platforms.

• Understanding of entertainment, media, streaming, social platforms, emerging trends, evolving audience behaviors, and multiplatform marketing.

• Familiarity in Adobe Creative Cloud, Premiere Pro, Photoshop, Illustrator, Frame.io, Keynote, PowerPoint, Airtable, Box, and other relevant creative and workflow tools.

• Ability to work independently, manage multiple priorities, and contribute to creative projects from concept through delivery while maintaining a high standard of creative quality.

• AI fluency with experience leveraging generative AI tools (e.g., ChatGPT, Claude, or similar tools), custom GPTs, prompt frameworks, creative ideation, campaign development, content adaptation, summarization, and AI-enabled workflows to enhance brand marketing, fandom growth, productivity, and day-to-day work.

Compensation

Annual Pay Range: $83,945 - $96,537

Annual Incentive Target: 10.00%

The annual/hourly pay range displayed serves as a good faith estimate of the

minimum and maximum base pay range for this role. Compensation for the role will

be based on a number of different factors such as a candidate's qualifications, skills,

competencies, location, and experience. A+E offers a competitive total compensation

package, which includes healthcare coverage, 401k matching, and a range of other benefits. Learn more at www.aegm.com/careers.