We're looking for someone who likes to grow brands while racking wins, and who can work collaboratively with business partners to get it done. Oh and enjoys beer and the current bev-alc market too.
DescriptionGet to Know The RoleThis is a builder role.
As Market Manager, you'll help grow the Badger State presence in your territory by building relationships, winning new accounts, activating the brand in-market, and driving sales growth. You'll work closely with distributor partners, key accounts, and the BSB team to make sure our beer is not only sold in - but actively sold through.
Job Overview
- Drive customer and solution-based selling with Distributors
- Direct and collaborate with assigned distributors on development of the annual distributor business plan (ABP)
- Bring Badger State Beverage marketing to life in the local market in partnership with distributors
- Accountable for the analysis, segmentation and development of target account lists for Badger State Beer distribution & display
- Accountable for execution of chain & independent distribution, feature and display within the market to drive volume performance across your assigned distributors
- Regular in-market work-withs to identify retail execution opportunities
- Actively develop and manage distributor personnel including Sales Managers, Operations Management and Sales Reps; effectively train Badger State & Distributor reps to sell Badger State Beer.
- Work with the key customers in trade developing and building brand presence and sales in assigned channels and geography by meeting with each distributor to set targets for distribution (on- and off-premise), volume objectives, financial commitments, and merchandising targets.
Essential Responsibilities and Duties
- Building and maintaining relationships with distributors and retail partners.
- Selling new and existing brands in both on-premise and off-premise accounts.
- Calling in orders to distributors and following up to make sure beer is delivered.
- Increase shelf space and position in off-premise accounts.
- Assist in maintaining freshness standards for packaged products.
Requirements
- Bachelor's degree or equivalent industry experience, with 3+ years in beverage, beer, distributor, supplier, or CPG sales
- Proven track record of driving sales growth
- Technical capabilities, or the capacity to learn, across various internal (VIP, Karma, etc.) and external (syndicated data, distributor reporting, etc.) data sources to identify business opportunities, generate insights and tell great, visual stories is a must
- This is a remote based role, with travel required primarily within the defined footprint of the role, but also with infrequent travel for Badger State Beer or industry events
- Positivity and willingness to be a team player is a must. Will work alongside numerous different internal departments and sensitive wholesalers.
- Well-rounded knowledge of beer styles. Enthusiasm and a self-starter nature is essential.
- Minimum of 3 years of related experience in the beverage industry.
- Valid WI driver's license.
What We Offer
- Includes incentive based commission, mileage, travel and expense reimbursement as required.
- RETIREMENT: 401k +Employer Match Safe Harbor Matching Contributions.
- Enhanced Paid Parental Leave.
- Up to 21 days of PTO with tenure plus paid sick leave.
- STAFF DISCOUNTS: 25% off beer and 50% off merchandise. We want you to rep the brand with pride and keep your fridge full at all times.
- FLEX SCHEDULE: and flex days for salary employees covering weekend events.
- MILESTONE BENEFITS: Travel, Beer Destination Trips, and Sabbaticals based on tenure.
- Shift beers. A good days work deserves a good beer (or cider, or seltzer).
The salary range is our good-faith estimate at the time of posting. Please note that actual offers are determined by a combination of individual experience, specific skill sets, internal equity, and geographic location.
Salary$80,000 - $120,000 per year
