Web Marketing Manager

About The Role

The Web team owns the website end to end: the engineering, the design, the content, and the strategy that connects them. This role owns that last piece. As Web Marketing Manager, you're the person who decides where the website is going and why: the information architecture, the navigation, the page strategy, and the through-line that turns the site into a coherent, high-performing experience. This means connecting the strategy to real growth goals so the site gets found and converts. You'll partner closely with our Product Marketing team (including our Senior PMM, Platform) so that how Jane shows up on the web reflects how we position ourselves as a multi-product, AI-powered platform, but the web strategy itself is yours to own.

This is a senior builder individual contributor role with real influence. Strategy, design, engineering and content work together from the start here; there are no handoffs and you're leading that work through clarity and judgement.

What impact we're looking for you to make

• Own the strategy for the Jane marketing website. Translate Jane's business goals into a concrete roadmap, backed by frameworks and shared language that enables the Web team to make clear decisions on what to build and what to leave behind. On flagship pages like the homepage, you'll pull in Brand, Content, Design and Product to ensure the story we tell matches the product practitioners are signing up for. You are the decision-maker on how the website is structured and why.
• Connect strategy to the customer and to performance. Synthesize qualitative and quantitative signals into a clear point of view about what clinics and clinicians need from Jane. Ensure the website earns its keep, grounding strategic decisions in how the site performs after shipping.
• Direct our organic and answer engine presence. Make sure practitioners find Jane when they're searching for a solution, whether that search happens on Google or through an AI assistant. Set the strategy, brief subject matter experts effectively and judge whether the work is moving the needle.
• Bring an experimentation mindset. Think in terms of hypotheses and evidence when you're making a strategic call - what would tell you this page structure or narrative is working versus not.
• Partner with the web platform and enablement function. Connect strategic direction to the platform capabilities, tooling, and execution that make it real on the site.

What experience we need

• Solid experience in web strategy, digital strategy, product/content strategy, or a closely related discipline, including experience owning strategy for a substantial website or digital property. Experience with technology-forward or platform products is a strong asset.
• Experience treating a website as a genuine growth channel
• Deep fluency in information architecture and navigation - you can look at a growing, multi-product site and know how it should be structured, and defend why.
• Strong analytical instincts. You're comfortable with analytics data to inform and validate strategic decisions, and you know the difference between a signal and noise.
• Real experience running A/B tests and CRO growth experimentation at scale
• SEO/AEO fluency- close enough to the work to know what's actually moving the needle
• Comfort working in a modern CMS (we use WordPress). Experience with CRO tools (Optimizely, Contentful, Webflow, etc.) is a nice-to-have.
• Understanding of responsive design, accessibility and testing across devices.
• Excellent communication and storytelling. You can articulate a strategy to various stakeholders and make a case for a strategy as clearly as you can read a dashboard.
• Genuine curiosity about Jane's mission and about the healthcare practitioners we build for.

If you don't meet every single qualification but are excited about this role, we'd still love to hear from you.

Compensation & Benefits

At Jane, we're committed to paying fairly, clearly, and above all, paying for growth. You'll see that our salary ranges are quite large - this is intentional. It reflects the full growth journey someone might take in the role, from developing skills early on to becoming highly proficient and ultimately achieving excellence. Most new hires join at the accomplished stage. A starting salary below this typically indicates a candidate with strong potential who is still developing key skills. Salaries above this usually apply to existing team members who have made a significant impact and bring deep Jane-specific knowledge.

• US For candidates based in the United States, the annual salary range is $116,000 - $181,300, with the accomplished stage at $145,000 USD
• C🇦 For candidates based in Canada, the annual salary range is $118,800 - $185,500 CAD, with the accomplished stage at $148,400 CAD

We believe in paying for growth. You'll have regular career development conversations with your manager and your compensation will grow as you gain experience and contribute meaningfully to our mission.

Paying clearly is one of our compensation fundamentals. Watch this short video to learn how our salary bands are set. You're also encouraged to ask questions about compensation at any point during the interview process.

We also offer a comprehensive benefits package, You can learn more about it here!