VRB - Director of Sales & Marketing

The Role

The Director of Sales & Marketing will be the commercial engine of VRB USA, owning both the sales pipeline and the marketing strategy that feeds it. This is a player-coach role built for a startup: you will personally develop customer relationships, pursue and close deals, and simultaneously build the brand, content, and lead generation programs that create a scalable commercial function. You will work directly with the President to define a go-to-market strategy for the North American long-duration energy storage market, targeting utilities, renewable energy developers, C&I customers, and EPCs. As VRB USA's first dedicated commercial hire, you will shape everything from pricing strategy and proposal development to trade show presence and digital marketing.

Sales & Business Development

• Build and manage the sales pipeline from lead identification through contract execution for VRB USA's vanadium flow battery systems.
• Develop and maintain relationships with target customers, including utilities, independent power producers, renewable energy developers, C&I customers, and EPC contractors.
• Lead the full sales cycle: prospecting, qualification, technical presentations, site assessments, proposal development, negotiation, and closing.
• Collaborate with the engineering team to scope and price customer solutions, develop technical proposals, and support RFP/RFQ responses.
• Track and report pipeline activity, revenue forecasts, and win/loss analysis to the leadership team
• Develop pricing strategy and standard commercial terms in coordination with the President and CFO.
• Build a network of channel partners, consultants, and industry influencers who can drive referral opportunities.

Marketing Strategy & Brand

• Define and execute VRB USA's brand positioning and messaging strategy for the North American market, aligned with the VRB Energy global brand guidelines.
• Develop compelling value propositions and narratives for different audiences: utilities, developers, C&I customers, investors, and policymakers.
• Own VRB USA's digital presence, including website, SEO, email marketing, LinkedIn, and other relevant channels
• Create and manage a content calendar spanning case studies, white papers, technical briefs, blog posts, press releases, and social media.
• Monitor competitors' positioning and market trends to refine messaging and identify opportunities for differentiation.

Sales Enablement & Collateral

• Produce sales collateral, including product brochures, data sheets, presentations, and proposal templates, in collaboration with the engineering team.
• Develop customer-facing materials that clearly communicate the technical capabilities, economic benefits, and sustainability advantages of vanadium flow battery systems.
• Build and maintain a library of case studies, reference projects, and testimonials as demonstration projects are completed.

Events, PR & Industry Engagement

• Plan and manage VRB USA's presence at key industry conferences and trade shows (RE+, ESA Conference, Intersolar, CLEANPOWER, and similar)
• Represent VRB USA at industry events, conferences, and customer meetings as the public face of the company's commercial efforts.
• Coordinate speaking opportunities, panel submissions, and award nominations to raise VRB USA's profile.
• Manage media relations, draft press releases, and support executive thought-leadership content.

About you

You are a commercial leader who can sell and market with equal conviction. You have a track record of building customer relationships and closing complex, technical sales in the energy sector. You also know how to build the brand, content, and campaigns that drive top-of-funnel activity. You thrive in startup environments where the commercial playbook hasn't been written yet-and you're energized by the opportunity to write it. Candidates will have the following skills and experience:

• 8+ years of combined sales and marketing experience, with a demonstrated track record of closing complex B2B deals in energy, energy storage, power systems, or related industrial technology
• Direct experience selling engineered or capital equipment products to utilities, developers, EPCs, or large commercial customers
• Strong understanding of the long-duration energy storage market, renewable energy integration, or grid-scale power systems
• Proven ability to develop and execute marketing strategies, including brand positioning, content marketing, digital campaigns, and event management
• Excellent writing and presentation skills with the ability to translate complex battery technology into clear customer value propositions
• Experience managing the full sales cycle from prospecting through contract negotiation and closing
• Proficiency with CRM platforms (HubSpot or Salesforce) and digital marketing tools
• Comfort with marketing analytics, pipeline reporting, and data-driven decision-making
• Bachelor's degree in Business, Marketing, Engineering, or a related field; MBA is a plus
• Experience in the energy storage industry, flow batteries, or long-duration storage technologies is strongly preferred.
• Existing relationships with utilities, developers, or EPCs in the U.S. energy storage market are highly valued.
• Willingness to travel 25-40% for customer meetings, site visits, and industry events

Next Steps & Benefits

If the above sounds like you and you are eager to join an industry leader and play a key role in establishing U.S. manufacturing, please apply. The successful applicant will receive a salary commensurate with their experience, fully paid health insurance, & participation in a long-term incentive plan.