Agency:
Remedy Edge
Job Function:
Strategy and Planning
Job Subfunction:
Account Planning and Brand Planning
Job Description:
Title: VP, Strategy
Location: New York, NY
Department/Discipline: Brand Strategy
Responsibilities:
Become the strategic brand steward across multiple clients/brands by leading clients to develop and deploy breakthrough brand strategies
Understand and lead activation of resources to execute brand strategies via an omnichannel approach
Ability to both lead with a point of view and actively listen to drive alignment across team and clients
An active participant in strategic client meetings, providing a clear and supported point of view
Works collaboratively across departments as a core team member
Perform landscape assessment:
Maintains deep understanding of the market opportunity, competitive dynamics, clinical landscape, customer segments, customer motivators/barriers, and brand differentiators for assigned brands
Identify and Define Unmet Needs:
Demonstrates curiosity in always seeking the "why" in order to identify unexpected insights that will drive market change
Brand Planning Structure Development:
Defines unbranded platform, brand personality, positioning, creative platform, and key strategies throughout the lifecycle of the brand'
Designs and moderates key strategic working sessions with clients
Campaign Development and Assessment:
Supports the Creative Team throughout the creative development process (provides research results and other stimulus materials)
Perseveres in nurturing and championing the "bold creative idea"
Supports client market research needs, providing input to client's research vendor on design and generating actionable insights from the research
Experience:
Experience with rare diseases and/or oncology strategy strongly preferred.
5+ years in healthcare communications
Management of launch and mature brand strategies
Understanding of the requirements associated with omnichannel marketing and its potential impact on strategy
Enthusiastic about understanding new disease categories and treatments
Ability to "connect the dots" across inputs to generate organic business opportunities
Clear and concise verbal and written communications
Passion for creating BOLD work that propels behavior change and drives improved health
In person client travel may be required
$160,000 - $175,000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
