10+ years of experience in social, digital, or platform-focused marketing
Deep, hands-on expertise with major social platforms
Proven track record of audience growth beyond owned channels
Experience working with creators and platform partners
Strong understanding of digital ecosystems and audience behavior
Experience leading teams and collaborating across functions
Ability to thrive strategically and hands-on in fast-paced environments
Responsibilities
Serve as the internal expert on social platforms and audience behavior
Lead strategies to expand audience reach through various initiatives
Build and manage relationships with key platform partners and creators
Oversee social marketing to align with overall campaign strategies
Drive a culture of testing and innovation across social platforms
Partner with teams to develop creative strategies optimized for performance
Lead and develop a high-performing social and digital team
Benefits
Full Coverage - Medical, Vision, and Dental
Annual discretionary bonus and merit increase
Work/Life Balance - generous sick days, vacation days, holidays, and wellness days
401(k) company matching
Tuition Reimbursement (up to graduate degree)
Full Job Description
Job Description We are seeking a highly strategic and forward-thinking leader to serve as VP, Social & Audience Growth. This role will define how our brand and titles reach and grow audiences across social platforms and the broader digital ecosystem.
The primary focus of this role is twofold: bringing deep expertise in social platforms and leading the expansion of our reach beyond owned channels. This includes developing platform-native strategies, unlocking new distribution opportunities, and building partnerships that drive visibility, engagement, and audience growth.
This leader will serve as the organization's expert on social platforms, audience behavior, and digital distribution, helping shape how our campaigns connect with audiences in an increasingly platform-driven world.
Social Platform Expertise
Serve as the internal expert on social platforms (TikTok, Instagram, YouTube, emerging platforms), including algorithms, content formats, and audience behavior
Define platform-specific strategies that maximize reach, engagement, and cultural relevance
Guide teams on how to create content that performs natively within each platform
Audience Growth & Distribution
Lead strategies to expand reach beyond owned channels through creators, partnerships, platform initiatives, and new distribution tactics
Identify and execute opportunities to drive audience growth across both organic and paid ecosystems
Develop approaches that increase discoverability and visibility for our titles and brand
Partnerships & Ecosystem Development
Build and manage relationships with key platform partners, creators, and external collaborators
Identify opportunities for co-marketing, platform amplification, and cultural moments that extend reach
Leverage partnerships to unlock new audiences and drive scale
Social & Digital Strategy Leadership
Oversee social marketing across campaigns, ensuring alignment with overall campaign strategy while driving platform-native execution
Evolve social from a content channel into a growth and distribution engine
Integrate organic, paid, and influencer strategies into a cohesive approach
Innovation & Experimentation
Drive a culture of testing and experimentation across platforms and formats
Identify emerging trends, tools, and technologies and translate them into actionable strategies
Continuously evolve how the organization uses social and digital to reach audiences
Creative Strategy for Platforms
Partner with campaign and creative teams to develop platform-first creative strategies
Ensure creative is optimized for performance, shareability, and cultural relevance
Guide the development of content that is designed for distribution, not just publication
Cross-Functional Leadership
Partner with campaign marketing, media, brand, and growth marketing teams to align strategies and maximize impact
Provide guidance on how social and digital efforts support broader campaign goals
Act as a key voice in shaping how campaigns are distributed and scaled
Team Leadership
Lead and develop a high-performing social and digital team
Establish clear priorities, workflows, and success metrics focused on reach and growth
Foster a culture of innovation, accountability, and continuous improvement
Qualifications & Experience
10+ years of experience in social, digital, or platform-focused marketing
Deep, hands-on expertise with major social platforms and how content scales within them.
Proven track record of expanding reach and growing audiences beyond owned channels Experience working with creators, influencers, and platform partners Strong understanding of digital ecosystems, platform dynamics, and audience behavior Experience leading teams and driving cross-functional collaboration
Ability to operate both strategically and hands-on in a fast-paced environment
What Success Looks Like
Significant increase in reach and visibility beyond owned channels
Social platforms operate as a true distribution and growth engine
Strong partnerships with platforms and creators drive audience expansion Campaigns are built with platform-first thinking and distribution in mind
The organization becomes more innovative and effective in how it reaches audiences.
Compensation
$220,000 - $260,000.
Our Benefits
Full Coverage - Medical, Vision, and Dental
Annual discretionary bonus and merit increase
Work/Life Balance - generous sick days, vacation days, holidays, and wellness days
