SUMMARYWelltower is seeking a strategic and operationally driven Vice President, Revenue Management to establish and lead a best-in-class revenue management function across its senior housing real estate portfolio. This role will be responsible for designing and implementing pricing strategies, optimizing asset-level revenue performance, and building the infrastructure, analytics, and team required to drive NOI growth.
This is a foundational role that will shape how Welltower drives top-line growth across its platform. The VP of Revenue Management will play a critical role in unlocking value through smarter pricing, better data, and closer alignment between real estate and operations. This leader will partner closely with Asset Management, Operations, Data & Analytics, and Operating Partners to embed revenue optimization into daily decision-making and long-term portfolio strategy.
KEY RESPONSIBILITIES - Design and scale Welltower's enterprise-wide revenue management strategy
- Establish frameworks for pricing, rate setting, concessions, and occupancy optimization
- Develop tools, dashboards, and reporting infrastructure to support decision-making
- Develop dynamic pricing models across independent living, assisted living, and memory care
- Optimize rent, care pricing, and ancillary revenue streams
- Create market-based pricing strategies leveraging competitive intelligence and demand signals
- Standardize pricing governance across operating partners while maintaining flexibility for local markets
- Partner with Asset Management to drive occupancy, rate growth, and RevPOR (Revenue Per Occupied Room)
- Identify underperforming assets and implement targeted revenue improvement strategies
- Support underwriting and investment decisions with pricing and demand insights
- Define key revenue KPIs and build scalable reporting systems
- Leverage internal and external data (market comps, demographic trends, lead data, etc.)
- Collaborate with data science teams to develop predictive models (demand forecasting, price elasticity)
- Work directly with operating partners to implement pricing strategies and drive adoption
- Serve as a thought partner to Operations and Sales leadership teams
- Align incentives and performance metrics with revenue optimization goals
- Evaluate and implement revenue management systems (RMS) and CRM integrations
- Improve data quality and standardization across the portfolio
- Drive digital transformation in pricing and sales processes
Key Competencies
- Strategic thinker with strong execution capabilities
- Data-driven and highly analytical
- Influential communicator across executive and field teams
- Entrepreneurial mindset with ability to build from zero
OTHER DUTIESPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of this employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
TRAVELSome out-of-area and overnight travel may be expected.
MINIMUM REQUIREMENTS- 10+ years of experience in revenue management, pricing, or commercial strategy
- Experience in senior housing, multifamily, hospitality, healthcare, or related sectors strongly preferred
- Proven track record of building or scaling revenue management functions or leading enterprise pricing initiatives
- Strong analytical background with experience in data-driven decision-making
- Experience working across decentralized operating models or with third-party operators
- Leadership experience with the ability to influence without direct authority
- Familiarity with tools such as RMS platforms, BI tools (Tableau, Power BI), and CRM systems
WHAT WE OFFER - Competitive Base Salary + Annual Bonus
- Generous Paid Time Off and Holidays
- Employee Stock Purchase Program - purchase shares at a 15% discount
- Employer-matching 401(k) Program + Profit Sharing Program
- Student Debt Program - we'll contribute up to $10,000 towards your student loans!
- Tuition Assistance Program
- Comprehensive and progressive Medical/Dental/Vision options
- And much more! https://welltower.com/newsroom/careers/
