As the Head of Sales & Marketing, you will be the architect of our revenue engine and a key driver of BW's evolution from a motion component manufacturer to a provider of integrated mechatronic and automation solutions. You will unify our sales and marketing functions to create a seamless customer journey while identifying opportunities to combine BW's legacy motion expertise with Wisecarver Automation capabilities to solve increasingly complex customer challenges and accelerate growth.
Key Responsibilities- Strategic Growth & Revenue Leadership
- Unified Strategy: Develop and execute a global, multi-channel strategy (Direct, Distributors, Reps, and eCommerce) that aligns with BW's aggressive growth targets.
- Market Intelligence: Use Qlik and AI-driven predictive analytics to identify market trends, competitor moves, and new opportunities for expansion.
- Brand Authority: Elevate the BW brand as a global thought leader in intelligent motion, mechatronics, automation, and engineered system solutions.
- Develop and execute the go-to-market strategy that combines Bishop-Wisecarver's legacy motion products with Wisecarver Automation's controls, integration, and automation capabilities to create differentiated mechatronic solutions.
- Identify and prioritize market segments where integrated mechanical, electrical, controls, and software solutions can significantly increase customer value and average project size.
- Drive the transition from component sales to solution-based selling by positioning BW as a trusted partner for intelligent motion, automation, and complex engineered systems.
- Partner closely with Engineering and Product Management to create scalable automation platforms that leverage BW's existing product portfolio while expanding into higher-value mechatronic applications.
- Build strategic account plans focused on increasing share of wallet through automation retrofits, integrated systems, and custom mechatronic solutions.
- Innovation & AI Integration
- AI-Powered Sales: Implement AI tools to optimize lead scoring, personalize customer outreach, and improve forecasting accuracy.
- NPD & Solution Commercialization: Partner with Engineering and Wisecarver Automation to drive New Product Development and commercialization efforts, ensuring BW successfully brings integrated mechatronic, automation, and intelligent motion solutions to market that solve real-world customer challenges.
- Digital Transformation: Oversee the evolution of our eCommerce platform and digital product configurators to ensure a frictionless, high-conversion user experience.
- Sales Excellence & Channel Management
- Coaching & Culture: Mentor and inspire a high-performing sales team, fostering a culture of accountability, transparency, and a "pioneering spirit."
- Channel Empowerment: Optimize our network of Independent Sales Representatives and Authorized Distributors by providing them with best-in-class enablement tools via Showpad.
- The Signature Experience: Ensure every interaction-from the first touchpoint to post-sale support-reflects our commitment to excellence.
- Precision Marketing & Demand Gen
- Automation Mastery: Lead our HubSpot strategy to drive inbound lead generation, nurturing, and data hygiene.
- Content Strategy: Oversee a robust content engine (Video, SEO, White Papers) that positions our mechatronics expertise at the forefront of the industry.
- Event Leadership: Direct our presence at major trade shows and "Signature Experience" events to build advocacy and sustainable business levels.
Key Qualifications & Experience- Strategic Leadership: 10+ years of progressive leadership experience in Sales and Marketing within the mechatronics, automation, or motion control industries.
- Educational Excellence: Bachelor's degree in Engineering, Marketing, or Business; an MBA is highly preferred to navigate complex business landscapes.
- Revenue Growth & Channel Mastery: Proven track record of exceeding revenue targets through direct sales, manufacturer representative firms, and global distributor networks.
- MarTech & AI Integration: Power user of HubSpot (CRM), and Qlik (BI), with a forward-thinking approach to leveraging AI for predictive analytics and workflow automation.
- Data-Driven Decision Making: Advanced analytical skills to translate complex data sets into actionable insights, optimizing ROI, CAC, and LTV.
- High-Impact Communication: Exceptional presentation and negotiation skills, with the ability to build high-trust relationships with executive stakeholders and global partners.
- Empowering Mentor: Natural leader dedicated to coaching high-performing, cross-functional teams and fostering a culture of accountability and innovation.
BW is an equal opportunity employer, we do not discriminate against employees or applicants based on race, creed, color, religious belief, sex, age, sexual orientation, national origin, ancestry, marital status, physical or mental handicap, veteran status, or any other basis protected by Federal, State or local law or ordinance.
Notes:- There is no paid relocation for this position
- Applicants must be able to work in the US without sponsorship
