About the roleWe're looking for a strategic, revenue-driven executive to lead growth and partnerships across DFTBA's consortium of brands and e-commerce sites.
As
VP of Revenue & Partnerships, you'll be accountable for driving revenue across every DFTBA brand - including Good Store - with a focus on sustainable growth, operational excellence, product innovation, strong partnerships, and an exceptional customer experience. Because DFTBA exists to generate profits for charity, this role plays a direct part in expanding our impact over time.
As a member of DFTBA's
Executive Leadership Team (ELT), you won't just drive revenue: you'll help shape the direction and long-term health of DFTBA as a whole, partnering closely with the CEO and fellow executive leaders on cross-functional decisions, organizational priorities, and building a culture of accountability and continuous improvement.
This role calls for a leader who balances long-term strategic thinking with a hands-on focus on daily execution and someone who can translate strategy into results while keeping the business financially disciplined, customer-obsessed, and mission-driven.
What you bring:- Proven experience as a General Manager, VP, or similar leadership role within an e-commerce or digital business;
- Strong knowledge of e-commerce platforms (e.g., Shopify) and digital marketing channels;
- Demonstrated success driving revenue growth, scaling operations, and enhancing customer experience;
- Strong financial acumen: budgeting, forecasting, and performance analysis;
- Excellent leadership, communication, and problem-solving skills;
- Ability to thrive in a fast-paced, high-growth environment!
What you'll doStrategic Leadership & Growth
- Develop and execute a growth strategy that expands revenue, operating profit, and customer lifetime value while advancing DFTBA's mission
- Identify, evaluate, and launch growth initiatives including new product lines, partnerships, sales channels, and emerging markets
- Establish business objectives, KPIs, and operating rhythms that align every team around DFTBA's priorities
- Serve as an active ELT member, contributing to company strategy, organizational priorities, and long-term business success
Operational Management
- Lead daily operations across all brands and sales channels: merchandising, inventory, website content, and customer touchpoints
- Partner with Warehouse Ops and Customer Service on service levels, accuracy, and satisfaction
- Develop inventory and purchasing strategies that balance demand, cash flow, capacity, and turnover
- Build and maintain strong vendor and manufacturer relationships, negotiating favorable terms
- Continuously improve systems and processes to support scalable, resilient growth
Marketing & Customer Experience
- Partner with marketing and creative on acquisition, engagement, and retention across paid, social, email, and SEO
- Champion an exceptional end-to-end customer experience
- Partner with creative to ensure brand assets communicate DFTBA's mission
- Partner closely with co-founders Hank & John Green on content and promotions for Good Store and DFTBA overall
- Lead account management for Creator partners
Financial Oversight & Reporting
- Own financial performance across all brands and websites
- Participate in budgeting and monthly forecasting
- Provide the CEO and ELT with clear reporting and actionable recommendations
- Partner with Finance on Commercial Co-Venturer (CCV) and trademark licensing agreements for charitable partners
- Manage and protect DFTBA's IP portfolio, including trademarks
Team Leadership
- Recruit, develop, and lead a high-performing team
- Ensure "right person, right seat" across the team, partnering with People Ops on alignment
- Foster a constructive relationship with the DFTBA Workers Union
More about the roleJob Title: VP, Revenue & Partnerships
Status: Full Time, Exempt
Benefits Provided:- 100% covered health care: DFTBA pays for 100% of individual premiums for employee medical, dental, vision and both short- and long-term disability - plus 50% coverage for enrolled dependents.
- Shared Financial Success: 401(k) with generous company match + profit sharing, so employees directly benefit as DFTBA grows.
- Paid Time Off: Generous paid time off, including 12 paid company holidays and separate sick and vacation banks, to ensure a true work-life balance.
Reports to: CEO
Supervisory Position: Yes
Location: Missoula, MT, hybrid eligible
To learn more about DFTBA and Good Store, visit our websites: https://store.dftba.com/ and http://good.store/
