Grand Casino HinckleyVP of MarketingDEPARTMENT:Marketing
REPORTS TO:Head of Marketing Strategy
WORK LOCATION:Hinckley
Set the Strategy. Lead the Team. Drive Property Results.As the VP of Marketing for Grand Casinos, you will serve as the senior marketing leader for the property and translate enterprise marketing strategy into property-level plans, execution, and measurable business results. You will own the property marketing plan, revenue and performance objectives, marketing budget, promotional effectiveness, entertainment outcomes, and the overall effectiveness of marketing activities supporting the property.
What You'll DoProperty Marketing Strategy & Leadership- Provide property leadership, direction, and outcome accountability across Advertising, Direct Marketing, Player Development, Promotions, Database, Entertainment, and related marketing activities in partnership with enterprise shared-service leaders.
- Own the development and execution of the annual property marketing plan to increase revenue, market share, profitability, and Guest engagement in alignment with enterprise strategy and property business objectives.
- Analyze market, competitive, demographic, and Guest trends to identify opportunities, risks, and recommended changes to property strategy and investment.
- Serve as the primary property Marketing integrator, establishing clear priorities, decision rights, owners, timelines, and escalation paths for major campaigns, promotions, events, and Guest initiatives.
- Lead property adoption and effectiveness of loyalty, acquisition, retention, and market-development initiatives within enterprise program standards.
- Lead property entertainment strategy and business performance, including calendar planning, act and show recommendations, pro forma development, revenue goals, pricing, promotional strategy, documented approvals, cross-functional readiness, and post-event learning.
Cross-Functional & Shared-Service Partnership- Partner with functional leaders to define business requirements, evaluate performance, and optimize property marketing effectiveness.
- Partner with property leadership, Gaming, F&B, Hotel, IT, Finance, and shared-service leaders to improve marketing capabilities, tools, governance, and cross-property coordination.
- Partner with Advertising and Creative Services to establish property campaign objectives, audiences, priorities, and business requirements; approve property direction while the shared-service team owns functional recommendations, media planning, creative development, production workflow, brand consistency, and execution quality.
- Partner with Player Development on host, VIP, sales, and event strategies; evaluate recommendations and own how those strategies support property revenue and Guest-development goals.
- Partner with Partner Relations on strategic partnerships and sponsorship activations, providing property priorities and operational direction while maintaining accountability for property-level business impact.
Financial Performance & Reinvestment- Establish property marketing revenue goals and success measures; own the property marketing budget, forecasting, investment priorities, and the accuracy and effectiveness of the property calendar and promotions.
- Approve property offer and reinvestment direction based on Database Marketing and Player Development recommendations, balancing Guest response, revenue growth, profitability, and responsible reinvestment.
- Maintain accountability for the financial effectiveness and business contribution of property promotions, events, advertising, database marketing, Player Development, and partnership activations.
- Manage the property Marketing budget and financial performance, ensuring appropriate controls, forecasting, expense discipline, compliance, and alignment with company values.
Performance Reporting & Governance- Review campaign, promotional, entertainment, Guest, and financial performance reporting and translate insights into clear business actions, investment decisions, and future property strategy.
- Lead recurring property marketing performance reviews, ensuring reporting results in documented decisions, corrective actions, accountable owners, and follow-through.
- Ensure property marketing plans, promotions, offers, and events are executed in accordance with internal controls, approval requirements, gaming regulations, brand standards, and company policies.
People Leadership- Develop property Marketing leaders and Associates through clear expectations, succession planning, career development, coaching, and retention strategies.
- Own hiring, onboarding, training, performance management, recognition, and disciplinary actions for direct and indirect property Marketing reports in accordance with company practices.
- Champion Mille Lacs Band Member and American Indian preference by actively recruiting, hiring, and developing Band Members and American Indian Associates, and creating pathways for their advancement into leadership roles.
- Build bench strength by identifying high-potential Associates, providing development opportunities and stretch assignments, and preparing successors for key roles.
- Maintain a visible, accessible presence across the property and all shifts of a 24/7 operation, engaging with Associates and Guests and modeling company values.
- Proactively identify issues and opportunities, make timely, well-informed decisions, and ensure actions are taken, communicated, and followed through to resolution.
What You Bring- Bachelor's degree in business, marketing, or a related field plus eight (8) years of marketing or related experience, or an equivalent combination of education and experience.
- Five years of progressive leadership experience in marketing required, which may be included within the eight (8) years of experience.
- Extensive experience in marketing campaign development, execution, and data-driven decision-making.
- In-depth understanding of media strategy and practices.
- Strong communication, team management, and leadership skills.
- The ability to translate enterprise strategy into a clear property marketing vision, priorities, plans, and measurable business outcomes.
- Strong leadership skills to inspire and motivate a marketing team.
- A deep understanding of marketing principles, market trends, and consumer behavior.
- Proficiency in digital marketing strategies, including online advertising, search engine optimization (SEO), social media marketing, content marketing, and email marketing.
- Strong analytical skills to interpret revenue, Guest, campaign, promotional, entertainment, and market performance; track key performance indicators (KPIs); and convert insights into decisions, accountable actions, and measurable ROI improvement.
- Experience in brand development and management, including maintaining brand consistency across all marketing channels and touchpoints.
- Proficiency in market research techniques to identify customer needs, preferences, and market trends.
- Strong financial acumen, including budget ownership, forecasting, pro forma evaluation, reinvestment decisions, expense management, and accountability for property marketing returns.
- Excellent communication and influence skills to align executive leadership, property Operations, shared-service leaders, cross-functional teams, and external stakeholders around property priorities, decisions, and results.
- Adaptable to changes and willing to embrace innovation.
- Serves and develops others by building relationships, fosters an inclusive workplace where inclusion and individual differences are valued, collaborates across boundaries to achieve common goals, aligns organizational objectives and practices with Mille Lacs Band traditions or interests as appropriate, sets direction and influences others to translate vision into action, and demonstrates drive for continued personal and professional growth.
- Must be able to secure license from Gaming Regulatory Authority (GRA).
- Responsible for following all relevant Detailed Gaming Regulations (DGRs).
- Mille Lacs Band Member and American Indian preference will be exercised in the hiring process.
Success MeasuresSuccess in this role will be demonstrated through:
- Achievement of property marketing revenue, market share, profitability, and Guest engagement goals in alignment with enterprise strategy.
- Disciplined management of the property marketing budget, forecasts, and reinvestment, with measurable return on promotions, events, entertainment, advertising, and partnership activations.
- Property marketing plans, promotions, offers, and events executed in accordance with internal controls, approval requirements, gaming regulations, brand standards, and company policies.
- Recurring performance reviews that result in documented decisions, corrective actions, accountable owners, and follow-through.
- Clear priorities, decision rights, and effective coordination with property leadership, shared-service leaders, and cross-functional partners.
- A developed and engaged property Marketing team, supported by clear expectations, succession planning, and retention strategies.
Physical Requirements and Work Environment- Work may be performed at multiple organizational properties or locations, including office, gaming floor, event, and entertainment venues.
- Evening, weekend, and holiday work may be required to support promotions, events, entertainment, and business needs.
- Ability to sit for extended periods and use standard computer and monitor equipment.
- Perform other assigned duties consistent with the scope and accountability of the role.
What You'll GetSupport + Benefits- Competitive salary and benefits, including medical, dental, vision, 401(k) with match, tuition reimbursement, paid parental leave, and recognition programs, subject to current plan terms.
Every role contributes to bringing this promise to life through daily actions, teamwork, and a commitment to exceptional service.
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