10+ years of marketing experience in senior leadership roles
Proven success in scaling marketing for B2B or B2B2C SaaS or fintech companies
Strong background in demand generation and revenue-driven marketing
Experience collaborating with Sales, Product, and executive teams
Strategic thinker with hands-on execution capabilities
Responsibilities
Define and lead Obligo's marketing vision and strategy
Build, manage, and mentor a high-performing marketing team
Establish KPIs to drive pipeline growth and revenue
Own pipeline generation across various channels
Collaborate closely with Sales on go-to-market strategy
Translate complex fintech concepts into clear value propositions
Oversee customer-facing marketing communications
Benefits
Stock options
Multiple health, dental, and vision plans starting day one
Remote office expense reimbursement
Generous PTO and holiday schedule
Commuter benefits
Life insurance
Quarterly team kickoffs and regular team outings
Access to amazing offices in NYC and Tel Aviv
Opportunity to work with talented and passionate teammates
Full Job Description
In Person in New York City, NY
The RoleObligo is looking for a Vice President of Marketing to lead our marketing strategy and execution as we scale the business and expand our market presence. This is a strategic and hands-on leadership role responsible for driving growth, shaping our brand, and ensuring that Obligo's story is told clearly, credibly, and consistently across all audiences.
You will own Obligo's end-to-end marketing function, including brand and positioning, demand generation, product marketing, and lifecycle engagement. You will work closely with Sales, Product, Risk, and the executive team to drive measurable business impact.
Key Responsibilities:
Marketing Strategy & LeadershipDefine and lead Obligo's marketing vision and strategy in alignment with company goals
Build, manage, and mentor a high-performing marketing team Establish clear KPIs and ensure marketing initiatives drive pipeline growth, adoption, and revenue.
Serve as a core member of the leadership team, contributing to company-wide strategy
Growth & Demand Generation
Own pipeline generation across channels including paid, organic, content, partnerships, events, and ABM.
Partner closely with Sales on ICP definition, go-to-market strategy, and funnel optimization
Use data, experimentation, and attribution to improve CAC, conversion rates, and ROI.
Scale marketing programs across SMB, mid-market, and enterprise segments.
Brand, Product & Storytelling
Own Obligo's brand identity, positioning, and messaging across all touchpoints
Lead product marketing efforts including launches, narratives, competitive positioning, and sales enablement.
Translate complex fintech concepts into clear, compelling, and trustworthy value propositions
Lifecycle, Trust & User Experience
Oversee renter- and customer-facing marketing communications.
Build lifecycle programs that drive adoption, engagement, retention, and trust
Partner closely with Product and UX to ensure a cohesive and consistent customer experience
Partnerships, PR & External Presence
Lead PR, communications, industry events, and thought leadership initiatives
Support strategic partnerships through co-marketing and joint go-to-market efforts
What We're Looking For:
Experience
10+ years of marketing experience, including senior leadership roles
Proven success scaling marketing at a B2B or B2B2C SaaS or fintech company
Strong background in demand generation and revenue-driven marketing
Experience partnering closely with Sales, Product, and executive leadership
Skills & Attributes
Strategic thinker with a hands-on execution mindset
Exceptional communication and storytelling skills
Data-driven and comfortable operating in trust-based or regulated environments
Nice to Have
Experience in fintech, proptech, real estate, or financial services
Enterprise go-to-market or platform marketing experience
Benefits and Perks
Competitive base salary and bonus structure
Stock options
Multiple health, dental, and vision plans starting day one
Remote office expense reimbursement
Generous PTO and holiday schedule
Commuter benefits
Life insurance
Quarterly team kickoffs and regular team outings
Amazing offices in NYC and Tel Aviv
A chance to work with incredibly bright, creative, talented, and passionate teammates
