VP Marketing North American Seats
PositionSummary:
The VP Marketing will collaborate with the President,North America Seats and Market Development Managers to identify our marketingstrategy across the toilet seat and bidet product lines and brands with theinput from Sales and Finance. Will lead the development and execution of themarketing and product development strategy. Responsible for implementingmarketing and product development strategies that drive consumer engagement andrevenue growth. In addition to management of the Bemis marketing and productdevelopment strategy, the VP Marketing will support sales initiatives with ourretail and wholesale partners to enhance growth. Use performance metrics anddata analysis to focus on the most meaningful and effective marketing andproduct development strategies to achieve business goals. Manage talent to meetstrategic initiatives with a keen sense of urgency and support the growth andcapabilities of the internal talent.
The incumbent will live the corporate values of treating people with dignity and respect, practicing leadership, driving continuous improvement, acting with a sense of urgency, promoting innovation, fighting for consensus, and managing through teams.
Supervisor Responsibilities:
*Recruit, interview, hire, and train new staff in the department.
*Mentor and guide direct reports.
*Oversee the daily workflow of the direct reports.
Specific Responsibilities:
*Responsible for the development and execution of annual marketing and product development plan, strategy, and team.
*Build, manage and coach a high-performing marketing and product development team.
*Identify competitors and evaluate their strategies and positioning and create counterstrategies.
*Evaluate new opportunities, trends, and insights to determine strategic fit while optimizing spend and performance.
*Provide leadership for annual strategic plans to review current market segments and develop action plans with Sales and Industry Segment teams.
*Create, deploy, and optimize brand content and standards across all platforms, ensuring brand consistency and consumer journey effectiveness.
*Evaluate end-to-end customer experience across multiple consumer touch points.
*Direct all initiatives across the marketing and product development team.
Skills & Qualifications:
*Bachelor's degree in marketing, PR, or Communications with master's degree highly preferred.
*12+ years experience in brand building and product development.
In depth knowledge of market research.
*Driven, results oriented, and accountable, for marketing's and product development's impact on company's success.
*Exceptional communication, presentation, and leadership skills.
*Superior interpersonal and relationship building skills.
*Innovative problem solver and critical thinker.
*Strong analytical skills and data-driven thinking.
*Strong time-management and project management skill set.
*Ability to travel up to 20%.
WorkEnvironment & Physical Demands:
*Indoor office setting, controlled temperature.
*40+ hours per week.
*Minimal lifting, up to 20lbs. Minimal bending and reaching.
*May be required to enter manufacturing operations where steel toe shoe, protective eye wear and hearing protection is required.
