12+ years in senior marketing leadership roles, specifically in SaaS or healthcare technology
In-depth knowledge of health systems and multi-buyer sales cycles
Full stack marketing expertise with proven demand generation impact
Experience in multi-brand strategy post-acquisition
Strong analytical and data-driven decision-making skills
Skilled in organizing high-impact customer events
Excellent communication skills for complex messaging
Collaborative nature with experience influencing senior stakeholders
Bachelor's degree in marketing or business; MBA preferred
Responsibilities
Lead marketing strategy aligned with growth objectives in healthcare
Design and execute efficient demand generation programs for C-suite executives
Manage and strengthen brand identity across multiple platforms
Conduct market research to inform actionable marketing strategies
Oversee comprehensive product and digital marketing initiatives
Develop and scale annual customer conferences and user communities
Create a strong ambassador and referral ecosystem to support sales
Enhance account-based marketing efforts to engage key health systems
Utilize analytics to measure marketing performance and refine strategies
Activate strategic partnerships to increase brand visibility
Benefits
Flexible and generous paid time off
Competitive medical, dental, vision, and life insurance
401(k) employer matching program
Parental leave
Wellness resources
Charitable matching program
On-site workout facilities
Community outreach groups
Tuition reimbursement
Full Job Description
WHAT YOU'LL DO
As Vice President of Marketing, Healthcare Workforce Solutions, you will lead the strategy and execution for Ascend's accelerated growth across a strategic, multi brand portfolio that includes Laudio and Staff Garden. You will define and drive category leading thought leadership, product and solutions marketing, and a differentiated industry presence that positions Ascend as a leader in how healthcare organizations engage and support their workforce. Partnering closely with Sales, Product, and Executive Leadership, you will align go to market strategy and end to end demand generation with a clear mandate to build a healthy, scalable pipeline fueled by highly qualified leads.
WHERE YOU'LL WORK
This position offers the flexibility of remote work within the United States and requires alignment with Eastern or Central time zone hours to support business needs.
HOW YOU'LL SPEND YOUR TIME
Strategy Development: Own and evolve the overall marketing strategy aligned to company growth objectives and priority healthcare market segments. As a full stack marketer, you will bring a creative, differentiated approach to positioning Ascend in a competitive healthcare technology landscape while driving measurable demand.
Demand Generation: Design and execute capital efficient, multi channel demand generation programs targeting C suite healthcare leaders, with a strong focus on pipeline quality and revenue impact. Partner closely with Sales to ensure lead quality, conversion, and pipeline acceleration while leveraging analytics to continuously optimize performance.
Brand Management: Establish, protect, and scale a strong brand identity across Laudio, Staff Garden, and the broader Healthcare Workforce Solutions portfolio, ensuring consistent, compelling messaging across all channels.
Market & Customer Insight: Lead ongoing market research and competitive analysis to understand customer needs, healthcare system trends, and evolving buyer behavior, translating insights into actionable marketing strategies.
Full Stack Marketing Leadership: Oversee product, content, and digital marketing while testing and scaling innovative programs that drive awareness, engagement, and demand within core healthcare customer segments.
Customer Community Development: Design, launch, and scale the company's annual customer conference and build engaged, ongoing virtual user communities that deepen customer relationships and advocacy.
Ambassador & Referral Strategy: Build and nurture a strong ambassador and referral ecosystem, developing compelling case studies and customer references to support enterprise level reference selling.
Account Based Marketing: Advance and expand account based marketing efforts to identify, engage, and convert key strategic health system accounts in partnership with Sales.
Analytics & Reporting: Leverage advanced analytics to inform decision making, measure marketing effectiveness, and continuously refine strategy. Cascade data driven discipline across marketing and partner teams while delivering clear, executive level reporting on performance and impact.
Partnerships & Influence: Identify and activate strategic partnerships and industry influencers to expand market reach, strengthen brand credibility, and increase visibility within the healthcare ecosystem.
WHAT YOU'LL NEED
12+ years of proven experience in senior marketing leadership roles, preferably within a SaaS or healthcare technology company serving health systems
Deep understanding of the health system environment, including complex multi buyer committee sales cycles, key industry trends, and demonstrated credibility with C suite healthcare executives
Full stack marketing expertise with a track record of designing and executing programs that generate highly qualified leads and measurable pipeline impact
Proven experience developing and scaling brand strategy in a multi brand, post acquisition environment
Strong analytical, data driven decision making skills, including strategic product marketing experience and close collaboration with product teams to maximize market impact
Experience planning and delivering high impact, private customer or client conferences and large scale events
Exceptional written and verbal communication skills with the ability to build compelling messaging and clearly communicate complex concepts
Demonstrated ability to collaborate cross functionally, influence senior stakeholders, and lead through partnership
Bachelor's degree in marketing, business, or a related field; MBA preferred
BENEFITS
Flexible and generous paid time off
Competitive medical, dental, vision and life insurance
Ascend Learning is a leading provider of educational content, software and analytics solutions for healthcare and other vocational industries. The company's products and services are designed to help students and professionals improve their knowledge and skills, and to help employers improve their workforce performance. Ascend Learning's portfolio includes more than 1,000 digital and print-based products, including textbooks, online courses, simulation tools, and certification and licensure exam preparation materials. The company serves a wide range of customers, including colleges and universities, healthcare organizations, and government agencies. Ascend Learning was founded in 2010 and is headquartered in Woburn, Massachusetts.
