DescriptionThe RoleWe're looking for a VP Marketing to lead EX.CO's brand, creative and market presence. You'll own marketing strategy and execution across brand identity, content and video, social channels, PR and communications, events and growth.
You'll work hand in hand with our Go To Market and Business teams, helping crystallize our messaging, refine our visual language, take our identity into new areas of the media world, and drive new business opportunities. You'll also partner closely with Product and the executive team, and stay hands-on.
What You and Your Team Will Do- Build and own the marketing strategy across our different offerings and audiences, create annual and quarterly plans according to budget
- Lead our fierce and excellent marketing team and external consultants
- Help refine our brand identity, messaging and visual guidelines across all touchpoints
- Drive growth campaigns and demand generation tied to pipeline - including media buying strategy, campaigns and creatives
- Own our external facing communications and channels, PR & media relations strategy
- Lead content and video production, including thought leadership
- Plan and run EX.CO's presence at key industry events
- Support our internal communications efforts
RequirementsWhat We're Looking For- 10+ years in B2B tech marketing, 4+ in senior leadership. AdTech or media experience is a strong plus
- A track record of leading campaigns, growth and content at a senior level
- Strong in both brand and performance, with a clear link to revenue
- A good visual eye and experience managing creative and PR external resources
- A collaborative style and experience working alongside GTM, Sales and Product leaders
- Strategic and hands-on
**The pay range for this position in New York is $180,000 - $210,000
