Job Information:The roleVP, Marketing owns how Computrition is understood in the market and how that understanding turns into pipeline, revenue and retention. This is a player-coach role: you set direction and personally build a meaningful share of the work.
Reports to: President and CEO
Location: Fully remote, United States
Travel: Up to 25 percent: industry conferences, customer visits, company events
You will work hand in hand with Product, Sales, Customer Success, Operations, and you are expected to know our products well enough to demo them and explain their business impact to a buyer.
What you will deliver in your first 90 days- Baseline metrics: a marketing scorecard with current funnel performance and a first report of marketing-sourced and marketing-influenced pipeline
- Team alignment: match each team member's strengths to our growth initiatives, so their skills are applied where they create the most impact
- Spend review: a review of marketing vendors and tools, with savings identified
- Agreed priorities: Marketing's priorities validated with each department leader
What you will deliver in your first 12 months- A marketing plan and scorecard: an annual plan and budget with an investment case per program, and a monthly scorecard tying marketing activity to pipeline, bookings and retention.
- Attributed pipeline: agreed marketing-sourced and marketing-influenced pipeline targets with Sales, reported monthly from our marketing automation platform and Salesforce.
- A refreshed brand and website: a brand refresh and a rebuilt website, delivered on time and on budget.
- Sales-ready materials: a current, consistent library of product, ROI and competitive materials that Sales and Customer Success actually use.
- Events with measured return: every major conference run against meeting, pipeline and cost targets, with a post-event ROI report.
- Customer proof: at least 10 quantified customer stories and an active reference program.
- Higher output with AI: measurably more content and campaign throughput from the same team.
What you will ownGrowth engine and measurement- Own Marketing's operating system: annual plan, budget, vendor management, and a weekly and monthly operating rhythm
- Build and run the marketing scorecard, with leading and lagging KPIs and targets
- Own attribution across our marketing automation platform and Salesforce, lead scoring, lead handoff to Sales, and data quality
- Report Marketing's performance in executive and quarterly business reviews
- Rationalize the marketing technology stack and vendor spend, and keep every marketing account and asset under company ownership
- Agree Marketing's priorities and service levels with each department every quarter
Revenue support: new business and existing customers- Run campaigns and account-based programs that create qualified pipeline for new-business sales
- Run expansion, adoption and retention programs with Customer Success for the installed base
- Turn Product's value model into seller-ready business-case tools, and maintain a database of customer outcomes that proves value delivered
- Maintain a proposal and RFP content library, including support for public-sector and government responses
- Run win/loss analysis and feed the findings to Sales, Product and messaging
Product and sales marketing- Partner with Product on positioning, naming, packaging input and launch readiness for new products and releases
- Produce and maintain product sheets, presentations, demo stories, case studies and competitive battlecards
- Govern messaging so every customer-facing asset is consistent and current
- Run co-marketing with technology and channel partners
Events: in person and virtual- Build the annual event calendar with an investment case and ROI target for each event
- Run national and regional conferences end to end: pre-booked meetings, booth, customer receptions, follow-up and ROI reporting
- Run webinars, virtual events and our customer user conference
- Support internal company events, including our annual employee conference
Brand and communications- Lead the brand refresh and protect brand standards across every channel
- Own social media strategy, PR, thought leadership, industry awards and customer recognition programs
- Keep our external profiles (directories, analyst and data sites) accurate
- Support employer branding and the careers page for recruiting
Website and digital- Lead the website refresh and own the site's performance: traffic, conversion and lead quality
- Own SEO and visibility in AI search tools
- Run the customer newsletter and email programs
Internal communications- Own the company intranet and its content
- Produce the company-wide leadership newsletter and internal announcements
- Run customer surveys through one tool and one intake process, so results are coordinated and acted on
Market sensing- Turn Product-led competitive and market insights into battlecards, messaging and sales enablement
- Produce intelligence reports from every major conference
- With Product and Sales, define ideal customer profiles and segments across healthcare, military, corrections and higher education
- Bring the voice of the customer into product and pricing decisions
AI-enabled marketing- Lead AI adoption across the team: AI-first workflows for research, content, campaigns, personalization and reporting
- Build and deploy practical AI tools and agents, including automation inside our marketing automation platform and CRM
- Set quality, brand-safety and data-privacy standards for AI-generated content
- Measure and report the productivity and performance gains AI delivers
- Grow our visibility in AI search and answer engines
What you bring- 7+ years of B2B marketing in software or technology
- Proof of delivered results: pipeline, revenue, conversion or retention gains you can quantify and attribute to your own work, and strategic initiatives you took from plan to completion
- Demand generation and attribution: you have personally built demand programs and pipeline attribution in a marketing automation platform and Salesforce, or comparable platforms
- Hands-on execution: you personally write, build campaigns, run the marketing automation platform and analyze the data, rather than only directing agencies or delegating
- Decisiveness: you bring recommendations backed by numbers and own decisions within your authority
- Deep product fluency: you have learned complex enterprise software well enough to demo it and model the ROI it creates for customers
- AI literacy in practice: you use generative AI tools daily in production work, have built or deployed AI workflows or agents, and can show measurable gains in speed, quality or results
- Transformation experience: you have led a brand refresh, a repositioning, a major launch or a rebuild of a marketing function
- Event ROI: you have run conferences as measured investments, not just logistics
- Tools: a marketing automation platform, Salesforce (or comparable CRM), a website CMS, web and campaign analytics
- Remote collaboration: you drive cross-functional work effectively across locations and time zones
Preferred- Prior experience managing a marketing team
- Experience marketing both on-premise and cloud software
- Healthcare technology, healthcare foodservice or clinical nutrition background; a registered dietitian credential or close work with dietitians is a strong plus
- Marketing to health systems, government or military buyers through long, multi-stakeholder sales cycles
- Experience in a private equity-backed or holding-company software environment
- Internal communications experience alongside external marketing
How to apply and compensationWith your resume, please include:
- A one-page summary of two or three results you personally drove, with the numbers
- One sample of work you created yourself (a campaign, page, deck or content piece)
- A short description of an AI workflow you use in your marketing work today
Finalists will prepare a marketing plan from a case study we provide, present it live, and meet with Product and Sales leaders.
Compensation: base salary of $115,000 to $140,000, depending on experience, plus an annual performance bonus and benefits. Final title depends on experience.
Business Unit:Computrition
Scheduled Weekly Hours:40
Number of Openings Available:1
Worker Type:Regular
