About the RoleThe VP Marketing & Communications will help define and drive Yuma's brand, narrative, and market positioning across the Bittensor ecosystem, as well as with investors, policy makers, regulators, and technologists. This is a highly strategic, externally-facing role that requires strong judgment, executive presence, and the ability to translate complex technical and financial concepts into clear, compelling narratives that drive business outcomes.
Key ResponsibilitiesStrategy & Positioning- Position Yuma's brand and narrative to establish Yuma as a key thought leader and entry point into the Bittensor ecosystem, aligning brand storytelling with business goals. Build communications strategies for major milestones and announcements.
- Partner with Senior Leadership to define and execute go-to-market strategy for Yuma's funds, platform, and ecosystem initiatives.
- Develop frameworks that communicate complex technical mechanisms into digestible value propositions for Bittensor-native, investment, institutional, and builder audiences.
- Identify and coordinate relevant events, media, partnerships, and content to maximize impact.
- Act as a thought partner to the CEO, COO, CRO, and CTO on market positioning, product narratives, and thought leadership themes.
- Engage with the Bittensor community to enhance the network's impact on artificial intelligence.
- Work with the web development team to optimize online presence.
- Design crisis communications frameworks for sensitive events, ensuring transparency and trust within the Bittensor community.
Capital Formation & External Impact- Partner closely with the executive team to define and execute go-to-market strategies for Yuma's funds and platform initiatives.
- Develop investor-facing narratives and materials, ensuring clarity, consistency, and differentiation.
- Shape how Yuma communicates with LPs, institutional audiences, and strategic partners across all channels.
Leadership & Influence- Serve as one of Yuma's senior external voices across media, conferences, and ecosystem engagement.
- Build and manage external relationships with media, agencies, and strategic partners
- Lead and develop a lean marketing/comms function, leveraging internal and external resources.
Performance & Prioritization- Define success metrics tied to brand awareness, investor engagement, and business growth.
- Prioritize initiatives that deliver meaningful business impact.
What We're Looking For- 10+ years in marketing, communications, or brand leadership roles
- Experience building brand and go-to-market strategy for investment funds, financial products, or emerging tech platforms
- Strong executive presence with the ability to influence senior stakeholders and operate with autonomy
- Proven ability to translate complex technical or financial concepts into clear narratives
- Experience owning marketing budgets and deploying capital into high-impact campaigns
- Experience in crypto, digital assets, or investment management environments strongly preferred
