POSITION SUMMARY:The Vice President, Strategic Insights & Analytics plays a critical role in supporting revenue generation by developing measurement strategies, data-driven narratives, and actionable insights that connect Sales, Marketing, and Research. This role is responsible for shaping and executing cross-platform measurement solutions, ensuring feasibility, and translating results into compelling client-facing storytelling that supports NCMx and broader business objectives.
ESSENTIAL FUNCTIONS: Essential duties and responsibilities may include, but are not limited to, the following:
Partner with Sales and Clients Act as a key partner to Sales by developing measurement strategies and insights that align with client KPIs.
Develop Measurement Strategy and Solutions Design and recommend appropriate measurement approaches, including foot traffic, sales lift, brand lift, attribution, and incremental reach.
Manage Vendor Relationships and Execution Work closely with third-party partners to ensure proper setup, execution, and delivery of measurement studies.
Support Revenue Growth Through Added Value (AV) Assess and package measurement solutions as Added Value to enhance deal competitiveness and increase deal size.
Analyze Data and Deliver Insights Interpret campaign performance data and translate findings into clear, actionable insights.
Drive Product and Narrative Development (NCMx) Support the advancement of NCMx by integrating data, measurement, and storytelling into a cohesive narrative.
Ensure Operational Efficiency and Feasibility Serve as the first point of contact for measurement feasibility, helping to streamline internal processes and ensure successful execution.
QUALIFICATIONS: Knowledge/Skills/Abilities: - Deep expertise in advertising measurement and attribution, including brand lift, foot traffic, sales lift, and cross-platform incremental reach
- Proven ability to translate complex data and analytics into clear, compelling business narratives that drive revenue and influence senior stakeholders
- Strong understanding of the media and advertising ecosystem, including linear, digital, and emerging currency frameworks (e.g., VideoAmp, iSpot)
- Demonstrated experience leading cross-functional initiatives across Sales, Marketing, Product, and external partners
- Ability to shape and operationalize measurement strategy at scale, balancing client needs with business feasibility and resource constraints
- Executive presence with strong communication and presentation skills, including experience interfacing with C-level clients and internal leadership
- Strategic mindset with a focus on revenue impact, client retention, and product differentiation
- Experience managing and developing high-performing teams
- Strong vendor management experience across measurement and data partners
- Proficiency in Excel, PowerPoint, and data visualization tools
- Every team member of NCM is expected to understand and consistently demonstrate our following core values:
- Integrity
- Collaboration
- Accountability
- Honor
Experience and Training: Any combination of the following experience and training (designated as required and/or preferred) that would provide the required knowledge and abilities.
Experience: 10+ years in media, advertising, analytics, or market research, with at least 3-5 years in a leadership role
Education: Bachelors Degree
Licensure / Certification: WORKING CONDITIONS Work Conditions:
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, and photocopiers.
Physical Conditions:
Essential and marginal functions may require maintaining physical condition necessary for sitting for prolonged periods of time, etc.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. To request an accommodation, please contact Human Resources at (303) 792-8899 or email: HR@ncm.com
****Out-of-market applicants are welcome. Please be advised that NCM does not pay any relocation expenses**** SALARY RANGE & BENEFIT OPTIONS FOR NEW YORK APPLICANTS:Salary Range: Base Salary of approximately $165,000-$180,000 annually plus bonus - compensation is commensurate with skills & experience.
Benefits Options:- Medical insurance
- Dental insurance
- Vision insurance
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- 401(k) Retirement Plan
- Life & Accidental Death & Dismemberment Insurance
- Short and Long-Term Disability Insurance
- Paid Holidays
- Paid Leave (parental, vacation, personal days and sick)
- Commuter benefits
- Pet insurance
This information is provided as the company's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, and other job-related reasons.
