Job Description

Position Overview

Kendra Scott is seeking a highly strategic, analytical, and innovative Vice President, Growth Marketing to accelerate customer and revenue growth across our rapidly evolving omnichannel business.

This executive will own the strategy for customer acquisition, retention, lifecycle marketing, loyalty, and performance marketing, building an integrated growth engine that expands our customer base while increasing engagement, frequency, and lifetime value.

A key near-term priority for this leader will be supporting the launch and evolution of Kendra Scott's new loyalty program. In partnership with cross-functional leaders, the VP will help bring the program to market, drive customer adoption and engagement, and build the capabilities needed to leverage loyalty as a meaningful long-term growth engine for the brand.

The VP, Growth Marketing will bring together the art and science of modern marketing-combining a deep understanding of the customer and brand with sophisticated data, technology, experimentation, and performance marketing capabilities.

This leader will partner closely with Brand Marketing, Creative, Digital/Ecommerce, Retail, Merchandising, Technology, Finance, and Analytics to translate the Kendra Scott brand into measurable, sustainable growth.

Key Responsibilities

Growth Strategy & Leadership

• Develop and lead Kendra Scott's enterprise growth marketing strategy across acquisition, retention, loyalty, lifecycle, and performance marketing.

• Identify the biggest opportunities to accelerate customer and revenue growth across digital and retail channels.

• Build a clear growth roadmap grounded in customer insights, business priorities, and measurable outcomes.

• Establish a disciplined test-and-learn culture, continuously identifying new audiences, channels, partnerships, and growth opportunities.

• Balance short-term performance with long-term customer and brand value.

• Serve as a strategic advisor to senior leadership on customer growth, marketing investment, and emerging consumer trends.

Customer Acquisition & Performance Marketing

• Own the strategy and performance of paid customer acquisition across channels including paid social, paid search, affiliate, display, video, and emerging platforms.

• Develop strategies to efficiently introduce Kendra Scott to new audiences and customer segments.

• Optimize marketing investment against key metrics, incrementality, conversion, and lifetime value.

• Partner with Brand and Creative teams to develop high-performing, brand-right creative and content.

• Continually evaluate channel mix and identify opportunities to diversify customer acquisition beyond traditional paid media.

• Ensure performance marketing supports both ecommerce growth and Kendra Scott's expanding retail footprint.

Retention, Lifecycle & Loyalty

• Play a critical leadership role in the launch and implementation of Kendra Scott's new loyalty program, partnering cross-functionally to develop the go-to-market strategy, drive awareness and enrollment, and create a compelling member experience.

• Establish the growth strategy for loyalty following launch, with clear goals for member acquisition, engagement, purchase frequency, retention, and lifetime value.

• Lead strategies that increase customer retention, purchase frequency, engagement, and lifetime value across the broader Kendra Scott customer base.

• Own the vision and evolution of lifecycle marketing across email, SMS, personalization, CRM, and other direct customer channels.

• Integrate loyalty into the broader customer lifecycle, creating personalized journeys and differentiated experiences for members across digital and retail.

• Partner with Brand, Creative, Retail, Ecommerce, Technology, Analytics, and Merchandising to ensure loyalty comes to life as a distinctive and cohesive Kendra Scott experience.

• Develop sophisticated customer segmentation and personalization strategies informed by behavioral, transactional, and loyalty data.

• Establish a test-and-learn roadmap to continually evolve program benefits, communications, experiences, and engagement strategies.

• Build customer journeys that connect acquisition, conversion, retention, loyalty, and reactivation into one cohesive experience.

Customer Analytics & Growth Intelligence

• Develop a deep understanding of Kendra Scott's customer: who she is today, how she behaves, what drives her relationship with the brand, and where the next generation of customers will come from.

• Partner with Analytics and Finance to establish clear measurement frameworks for marketing effectiveness and customer economics.

• Use cohort analysis, segmentation, attribution, incrementality testing, and lifetime-value modeling to inform decisions.

• Translate complex data into clear insights and actionable growth strategies for executive leadership.

• Build forecasting and reporting capabilities that improve visibility into customer and marketing performance.

Marketing Technology & Innovation

• Partner closely with Technology and Digital teams to evolve the marketing technology ecosystem and unlock more sophisticated personalization and customer experiences.

• Identify opportunities to leverage AI, automation, predictive analytics, and emerging technology to improve marketing effectiveness and speed.

• Ensure customer data, platforms, and measurement capabilities support increasingly personalized and relevant experiences.

• Stay ahead of changes in consumer behavior, privacy, media platforms, and the evolving digital marketing landscape.

Cross-Functional & Team Leadership

• Build, develop, and inspire a high-performing growth marketing organization.

• Create clarity around priorities, accountability, measurement, and ways of working across the team.

• Partner closely with Brand Marketing to ensure growth strategies strengthen-not dilute-the Kendra Scott brand.

• Collaborate with Ecommerce, Retail, Merchandising, Creative, Technology, Analytics, and Finance to deliver integrated growth initiatives.

• Develop strong agency, technology, and platform partnerships while determining which capabilities should be built internally.

• Champion a culture of curiosity, experimentation, accountability, and continuous improvement.

Qualifications

• 12+ years of progressive marketing experience with significant leadership responsibility in growth, performance, CRM/lifecycle, loyalty, or customer marketing.

• Proven success driving meaningful customer and revenue growth for a scaled consumer, retail, fashion, beauty, lifestyle, or digitally native brand.

• Experience launching, scaling, or significantly evolving a loyalty or membership program is strongly preferred.

• Demonstrated ability to translate a loyalty proposition into customer acquisition, engagement, retention, and incremental revenue.

• Demonstrated ability to build an integrated acquisition and retention strategy rather than operating individual marketing channels in isolation.

• Deep understanding of customer acquisition economics, retention, LTV, CAC, ROAS, incrementality, and marketing effectiveness.

• Strong experience across paid media, CRM, email/SMS, lifecycle marketing, personalization, and loyalty.

• Experience operating in an omnichannel environment, with an understanding of how digital marketing influences both ecommerce and store performance.

• Strong analytical orientation with the ability to move comfortably between customer insights, financial performance, creative strategy, and executive-level decision making.

• Experience leveraging modern marketing technology, customer data platforms, automation, and AI to accelerate growth.

• Proven ability to lead and develop high-performing teams while influencing across a complex, cross-functional organization.

• Strong executive presence and communication skills with the ability to simplify complex information and create alignment.

• A builder mentality: energized by growth, comfortable with ambiguity, and motivated by creating capabilities that may not exist today. A shared appreciation for our 3 core values of Family, Fashion and Philanthropy

The Ideal Leader

The ideal VP, Growth Marketing is not simply a performance marketer. They are a customer-growth executive who understands that the strongest consumer brands are built by connecting brand love with commercial performance.

They will know how to acquire the next Kendra Scott customer, deepen the relationship with our existing customer, and use data, creativity, technology, and experimentation to unlock the next chapter of growth.

Most importantly, they will bring the curiosity and entrepreneurial spirit to ask: Where will our next million customers come from-and how do we turn them into lifelong Kendra Scott customers?