This position will be a hybrid role out of our Tampa, FL or Austin, TX location.
How you will contribute
Asure is hiring a VP of Growth Marketing to lead a blended team of marketing-systems architects, AI and automation specialists, and traditional marketers, using the first group to scale the second. You will own growth across new-logo acquisition (SMB, mid-market, and enterprise), product attach and cross-sell, partner marketing, and field events, with measurable impact on pipeline and revenue.
You will partner closely with the VPs of Sales to build go-to-market strategies by segment, work with Revenue Operations and the SDR team, and keep the Chief Revenue Officer informed on pipeline and results. We want a leader who has moved beyond prompt engineering to designing AI-enabled systems and pointing them at the motions that already drive revenue.
Major Duties and Responsibilities:
- Set a growth strategy that uses AI across the funnel, with clear guardrails and humans in the loop.
- Co-build go-to-market plans with each VP of Sales, and own the marketing-to-sales handoff with Revenue Operations.
- Use data and automation to make new-logo, attach, partner, and event programs faster, broader, and more measurable.
- Lead and coach a mixed team of traditional and technical marketers, including the Marketing Systems Architect.
- Own the demand generation plan, lead nurturing, and the KPIs that feed every sales division.
- Manage the growth budget and marketing technology stack (HubSpot, Salesforce, Salesloft, Nooks, Gong, ZoomInfo), and decide when to build, buy, or partner.
Required Qualifications
- 8+ years in B2B marketing, including 4+ years leading teams as a Director or VP of Marketing, Growth, or Demand Generation.
- Hands-on AI experience beyond prompt engineering (knowledge bases, agent workflows, automations), with results you can explain and sound judgment on privacy and compliance.
- A track record of driving pipeline and revenue alongside sales leaders, ideally in B2B SaaS, HCM, payroll, or subscription software.
- Experience supporting more than one go-to-market motion, such as new logo, attach and cross-sell, partner, and events.
- Strong command of funnel metrics, attribution, budgeting, ROI, and marketing automation and CRM platforms.
- The ability to lead mixed teams through coaching rather than mandates, and to present clearly to executives.
- Bachelor's degree preferred; equivalent experience considered.
What success looks like
- 90 days: a documented operating model and a shared funnel and handoff definition agreed with Sales and Revenue Operations.
- 6 months: measurable gains in sales-ready pipeline, cost per opportunity, and campaign speed.
Compensation
The base salary range for this position is based on relevant experience, skills, and industry knowledge. Asure Software offers a variety of employee benefits. Salary information is determined by market location and is provided in accordance with state and local pay-transparency laws. Applicants should apply via www.asuresoftware.com/careers.
Benefits
- Medical, Dental, Vision, HSA, FSA- All effective on day 1!
- Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
- 401K Program with 3% safe harbor contribution
- Employee Stock Purchase Program
- Fitness Reimbursement Program
- Self-Managed PTO
