Job DescriptionThe VP, Group Account Director works with the Executive Leadership Team in support of all advertising, marketing and business efforts for the accounts. This role is responsible for collaborating, leading and inspiring teams in an effort to provide great work for clients across multiple marketing channels. The VP, Group Account Director manages and leads a team to bring creative and strategic thinking to every media experience. The VP, Group Account Director should be able to build strong teams and partnerships, establish the communication and responsibilities cadence across all internal teams and clients for which he/she is responsible. The VP, Group Account Director should be strategic, disciplined, an innovative thinker and have a broad understanding of traditional and digital media, marketing research, content marketing, social marketing and analytics. The VP, Group Account Director will work in a fast-paced environment and thrive in an entrepreneurial and results-oriented culture.
Responsibilities- Play a key role in all advertising, marketing and business efforts for the account
- Collaborate with and lead agency partners and marketing team to ensure creative cohesion across channels and deliver on strategy, deadlines and budget management
- Monitor performance and impact of all programs/platforms to maximize effectiveness
- Develop relationships with client's senior level counterpart and jointly handle unfamiliar problems, situations or issues
- Responsible for client discovery process (gathering all marketing information and historical learnings)
- Understand the client's marketing objectives and develop measurements for ROI, ROO and others as needed
- Responsible for ensuring clients' media and marketing needs are addressed and analyzed in order to develop an effective media strategy
- Maintain awareness of new media, relevant industry and market trends; develop analyses and reports regarding those trends; and communicates to clients appropriate action steps regarding those trends
- Assist in developing and presenting annual client P&L, compensation agreements, and oversees account profitability
Requirements- Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience
- 8+ years experience as an Account Director or Group Account Director in a full service agency
- At least 3+ years of client service leadership experience, preferably brand or direct marketing experience at an advertising agency or client company, or product management at a client company
- Proven leadership abilities and managerial experience as a disciplined team leader.
- Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
- A strong account management background, including past experience managing client accounts and supervising account teams
- Success in presenting strategic solutions and POVs that engage consumers and build brands; proven ability to orchestrate large-scale programs across multiple platforms
- Experience working collaboratively within a multi-disciplinary coalition of agency partners
- Comfortably and effectively interact with senior leadership
- Marketer of today with sound, hands-on integrated marketing experience
- Great relationship building qualities
- Strong coaching and mentoring skills
- Experience identifying superior business building opportunities
- Proven ability to manage multiple tasks while working independently
- Strong attention to detail
- A strong sense of urgency and commitment to get the job done quickly and with high quality
- Excellent communication skills, both written and verbal, with people at all levels of an organization
