8-12 years in demand generation or growth roles at high-growth B2B SaaS companies, ideally enterprise-scale.
Proven record of owning and hitting pipeline numbers with substantial budgets.
3+ years of direct management experience leading marketing teams.
Strong analytical skills with proficiency in metrics like CAC, payback, and attribution.
Experience in executing account-based marketing programs at an enterprise scale.
Ability to build solutions using AI and automation tools without needing an engineering team.
Collaborative operator comfortable engaging with senior leadership, driving alignment.
Responsibilities
Own the pipeline target and associated model including channel mix and conversion rates.
Design and execute account-based marketing campaigns for named enterprise accounts.
Manage a comprehensive content strategy to drive inbound traffic and conversion.
Plan and execute field marketing initiatives such as tradeshows and regional events.
Oversee marketing operations focusing on lead management, data hygiene, and campaign execution.
Maintain and optimize the martech stack for effective demand generation.
Conduct marketing analytics and reporting to inform budget decisions and strategy.
Benefits
Opportunity to shape and grow a marketing team from the ground up.
Exposure to high-level strategic decisions and collaboration with senior executives.
Access to cutting-edge marketing technology and techniques, including AI tools.
Dynamic work environment in a high-growth sector.
Potential for significant professional development in a fast-paced market.
Full Job Description
What you own
Pipeline Model & Budget Own the pipeline target and the model behind it - channel mix, spend allocation, conversion rates, stage-by-stage targets.
Paid Media LinkedIn, Google, SEO, Reddit, and any channel that earns its place on ROI.
ABM Campaigns Design and run account-based programs targeting named enterprise accounts. Own account selection and tiering, campaign strategy per segment (1:1, 1:few, 1:many), the content and creative stack behind each program, orchestration across paid, email, direct mail, and sales plays, and account-level conversion tracking and pipeline attribution. Work with Sales and Product Marketing to align target account lists and ensure messaging lands.
Content & Inbound Own the content programs that drive inbound traffic and website conversion: webinars, newsletters, syndication programs, gated assets, SEO content, and blog. Responsible for editorial calendar, production cadence, distribution strategy, and conversion optimization from visit to MQL.
Field Marketing Tradeshows, industry conferences, hosted dinners, and regional events. Plan, execute, measure.
Marketing Operations Lead routing, scoring, lifecycle management, campaign ops, and data hygiene. The operational backbone that makes everything else work.
Martech & Lead-Gen Stack Own the full tech stack required to generate, capture, enrich, and route demand.
Marketing Analytics Multi-touch attribution, funnel analytics, cohort and channel ROI, CAC and payback by source. Build the reporting that tells the truth and use it to make every budget decision. If a dashboard doesn't exist, build it.
Team Inherit a partial team and build out the rest. Scope roles, hire operators, set people up to own their domains.
Requirements
What we're looking for
Pipeline track record : You've personally owned a demand number and hit it, at scale, with real budget behind it.
8-12 years in demand gen / growth Senior demand generation, growth, or performance marketing roles at high-growth B2B SaaS companies - ideally enterprise. You've run multi-channel paid, owned a martech stack, and managed a meaningful budget end-to-end.
People leader 3+ years managing marketers and operators directly. You hire well, develop fast, and can build a function from zero.
Analytically rigorous You live in CAC, payback, attribution, and conversion by stage and source. You build models from scratch, interrogate data, and reallocate spend based on evidence.
ABM experience You've run account-based programs at enterprise scale - tiered account lists, multi-channel orchestration, account-level measurement.
AI builder, not just AI user You build with LLMs and AI tools - enrichment automations, programmatic content, attribution dashboards, campaign-ops scripts. You go from "we need this" to a working prototype without filing an engineering ticket. You hold your team to the same standard.
Peer-level operator You can sit across from a VP of Sales or Biz Ops, push back where needed, and drive alignment through clarity and results.
Builder mentality You don't wait for a playbook. You see a gap, build the solution, ship it. Speed over polish.
