JP Morgan Chase & Co.

VP, Business Insurance Marketing

JP Morgan Chase & Co. • $150K — $180K *
Columbus, OH 43240In-Person
Finance & Insurance
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8+ years in marketing strategy or product marketing, ideally within regulated industries like financial services or insurance.
  • Excellent written and oral communication skills for engaging with users and business stakeholders.
  • Ability to juggle and prioritize multiple projects effectively.

Responsibilities

  • Create and implement a go-to-market strategy for Business Banking Insurance, covering all aspects of customer engagement.
  • Serve as the main coordinator among various teams to ensure successful product launch and compliance.
  • Develop customer personas, messaging frameworks, and conduct value proposition testing in collaboration with research teams.
  • Execute comprehensive marketing strategies across various channels, including digital, email, and social media.
  • Collaborate with analytics teams to identify target customer segments and personalize marketing efforts.
  • Create strategies around customer journeys to maximize onboarding, relationship building, and cross-selling opportunities.

Benefits

  • Opportunity to lead a high-impact insurance initiative within a major financial institution.
  • Collaborative environment that fosters partnerships across diverse teams.
  • Access to advanced marketing tools and platforms used by JPMC.
  • Involvement in innovative, complex projects in a highly regulated industry.
Full Job Description
JOB DESCRIPTION

Job Overview

The VP, Insurance Marketing is responsible for launching and scaling Business Banking’s Insurance offering by driving customer acquisition strategy and serving as the central quarterback between Insurance Product and Marketing teams. This role will lead go-to-market for a new digital-led SMB P&C Insurance initiative, partnering across product, risk, legal, and marketing to deliver a compliant, scalable offering for Chase SMB clients. The leader will ensure the right marketing expertise is deployed across channels, while building a cohesive acquisition engine and customer experience across the insurance journey.

Job Responsibilities

  • Drive the creation of a go-to-market strategy for Business Banking Insurance, including positioning, trademarking, customer acquisition, onboarding, engagement, and retention.
  • Act as primary liaison to Insurance Product, translating product priorities into marketing plans. Serve as the central marketing quarterback for the Insurance initiative, coordinating activities across Brand, Media, PR, Social, Field Engagement, Analytics, Product, Risk, Compliance and Legal to see the product through launch.
  • Lead development of messaging frameworks, customer personas, and value proposition testing.  Partner with research teams to lead projects to better understand how our products, partners, experience and messaging resonates with target audiences.
  • Design and execute integrated acquisition strategies across owned, earned, and paid channels, including digital, email, Chase.com, search, social and banker-enabled channels.
  • Partner with Analytics and Modeling teams to identify priority customer segments, lifecycle triggers, and personalization opportunities. 
  • Develop customer journey strategies that leverage new business formation, onboarding, relationship deepening, and cross-sell opportunities.

Required qualifications, capabilities, and skills

  • 8+ years of experience in marketing strategy, product marketing, acquisition marketing, or go-to-market leadership, with experience launching or scaling regulated financial services, insurance, fintech, or digital platform products preferred.
  • Strong written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners.
  • Proven ability to prioritize and manage multiple projects effectively.

 

Preferred qualifications, capabilities, and skills

  • Existing knowledge and experience in using JPMC’s Marketing tools and platforms.
  • Demonstrated success leading complex cross-functional initiatives in highly regulated environments. 
  • Experience developing customer acquisition and lifecycle marketing strategies across digital and offline channels. 
  • Strong analytical orientation with experience leveraging customer segmentation, performance measurement, and marketing analytics. 
  • Experience building new products, businesses, or go-to-market capabilities from concept through launch strongly preferred.

About JP Morgan Chase & Co.

JP Morgan Chase & Co. stands at the forefront of the global financial services industry. They offer an expansive array of products and services to a diverse clientele, including individuals, corporations, governments, and institutions. Ever since the merger of J.P. Morgan & Co. and Chase Manhattan Corporation in 2000, this industry-leading entity has become renowned for its comprehensive portfolio encompassing consumer and community banking, corporate and investment banking, commercial banking, as well as asset and wealth management. Headquartered in the vibrant city of New York, JP Morgan Chase & Co. boasts a formidable presence across over 100 countries worldwide.

Unveiling Employment Opportunities at JP Morgan Chase & Co.

Vacancies and Hiring Initiatives

JP Morgan Chase & Co. is continuously on the lookout for talented individuals eager to contribute to its legacy of excellence. The company's recruitment efforts are geared towards identifying candidates with the right blend of skills and qualifications to drive forward its various business segments. Whether you are a seasoned professional or a recent graduate, JP Morgan Chase offers a plethora of job openings across multiple disciplines.

High-Demand Positions

Among the myriad of roles, certain positions stand out for their attractive compensation packages and career advancement prospects. Notably, high-paying jobs at JP Morgan Chase & Co. include Relationship Manager, Branch Manager, and Software Engineer. These roles are critical to the firm's operations and offer lucrative opportunities for those with the requisite expertise.

Navigating the Job Market at JP Morgan Chase & Co.

Leveraging Job Portals and Job Alerts

For job seekers aiming to tap into the opportunities at JP Morgan Chase, staying updated through job portals and subscribing to job alerts is crucial. These tools can provide timely information about job openings, job fairs, and recruitment events, enabling candidates to apply promptly and prepare adequately for interviews.

Preparing Your Job Application

Your job application, comprising your resume and cover letter, is your ticket to securing an interview at JP Morgan Chase. Highlight your qualifications, skills, and experiences that align with the job listing, ensuring you stand out in the competitive job market.

Acing the Interview

Preparation is key to succeeding in your interview with JP Morgan Chase. Familiarize yourself with the company's business segments, values, and recent achievements. Demonstrating how your background and aspirations match the company's goals can significantly increase your chances of employment. A World of Job Opportunites in the Financial Services Industry JP Morgan Chase & Co. offers a world of job opportunities for those seeking to make their mark in the financial services industry. With competitive salaries, comprehensive benefits, and endless possibilities for growth, positions at JP Morgan Chase are highly coveted. By staying informed through job sites, tailoring your applications, and preparing thoroughly for interviews, you can enhance your prospects of joining the esteemed ranks of JP Morgan Chase employees. Explore the job board, seize the job opportunities, and embark on a rewarding career journey with one of the world's leading financial institutions.
Learn more about JP Morgan Chase & Co.
Size
661 employees
Market Cap
$384.5 billion
Industry
Finance & Insurance
Net Income
$29.1 billion
Founded
1823
5 Year Trend
+0.7%
Revenue
$261.5 million
NASDAQ
CCF
* Ladders Estimates

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