About the RoleWe are seeking a Vice President, Brand & Marketing to join our team based in Los Angeles or Chicago. In this role, you will be accountable for driving brand-led growth, strategic innovation, and customermarketing across Aspire Bakeries, including our iconic brands, La Brea Bakery and Otis Spunkmeyer, spanning Retail, Foodservice, QSR, and emerging channels.
Reporting to the Chief Growth Officer, this role plays a critical part in shaping Aspire's growth trajectory by translating consumer, customer, and market insights into strategies and plans thatdeliver sustained topline profitable growth.
Salary Range: $210,000.00 - $260,000.00
Core Accountabilities (What You'll Be Doing)- Lead brand and marketing strategy for La Brea Bakery and Otis Spunkmeyer across Retail, Foodservice, QSR, and emerging channels.
- Drive topline and P&L growth through brand marketing, customer marketing, and strategic innovation initiatives.
- Develop and execute multi-year marketing and innovation roadmaps grounded in consumer, customer, and market insights.
- Partner closely with Sales, R&D, Finance, and Operations to align growth strategies with commercial execution.
- Establish best-in-class category management practices to drive growth with existing and new Retail customers.
- Lead, develop, and inspire a high-performing marketing and innovation organization, prioritizing talent development and succession.
- Define and track KPIs to measure brand health, revenue growth, and return on marketing investment.
Minimum Qualifications (What You Bring to the Table)- Bachelor's degree in Business or related field; Marketing preferred.
- 15+ years of consumer- and customer-facing experience within CPG/Food, across Retail and/or Foodservice.
- Proven track record of driving branded and/or customer-branded revenue growth.
- Experience leading cross-functional initiatives within a matrixed organization.
- Strong business acumen with experience owning P&L outcomes delivering top line growth.
- Advanced analytical and strategic thinking skills, including decision-making with incomplete data.
- Excellent written, verbal, and executive-level presentation skills.
Preferred Qualifications (Extra Ingredients for Success)- MBA or advanced business degree.
- Experience scaling brands across multiple go-to-market models and channels.
- Deep experience with category management and syndicated data (e.g., Nielsen, Circana).
- Experience leveraging digital and AI-enabled tools to drive marketing effectiveness.
Aspire Bakeries LLC values the contribution each Team Member brings to our organization. The final determination of a successful candidate's starting pay will vary based on a number of factors, including, but not limited to location, shift, education, skill, and experience within the job or the industry. The pay scale listed for this position is generally for candidates that meet the specified qualifications and requirements listed in this specific job description. Additional pay may be determined for those candidates that exceed these specified qualifications and requirements. We provide a competitive compensation package that recognizes your experience, credentials, and education alongside a robust benefits program to meet your needs. For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreements.
