Summary
As a VP, Associate Creative Director of Copy at Wedgewood Health, you are a strategic storyteller and mentor who elevates creative thinking and copy craft across brands. You translate complex scientific information into narratives that inspire action, build bonds, and strengthen human connection in healthcare. You help shape the creative vision, guide teams through concept development, and collaborate closely with art, strategy, and account. You lead by example, develop talent, and champion the agency's mission to transform healthcare communication with honesty, integrity, and authenticity-always grounded in Wonder, Truth, and Unity.
Responsibilities
Copywriting Fundamentals
- Lead development of core brand pieces
- Effectively collaborate with art partner(s) to create unique concepts for campaigns
- Write and review high-level copy for digital, social, print, and experiential channels
- Present copy, concepts, and strategy confidently to internal and client teams
- Contribute to strategic documents such as creative briefs, positioning statements, and strategic imperatives
Brand & Market Knowledge
- Own larger projects, ensuring deadlines and brand standards are met
- Know and be able to readily converse about the data for your brand(s)
- Stay informed about industry trends, competitor activity, and market insights
- Attend conventions/conferences as needed
Leadership & Strategic Oversight
- Supervise and mentor team, providing feedback and guidance
- Manage workload distribution and maintain quality standards across projects
- Collaborate across departments to ensure alignment with brand strategy
- Contribute to new business and agency promotion
- Build solid internal and client relationships
Expectations
- Lead with integrity and inspire excellence
- Promote a culture of curiosity and collaboration
- Inspire creativity and uphold high standards of craft
- Provide constructive feedback and foster growth in those you manage
- Build trust through transparent and fair communication and collaboration
- Act as an ambassador for the company by embodying Wonder, Truth, and Unity in all interactions, both internally and externally
- Present a professional and positive image of Wedgewood internally and externally.
- Act as an advocate for your team/department; make decisions with their best interest in mind.
- Provide leadership within the creative department and across the agency.
- Proactively offer departmental or operational improvements that enhance the agency's work and culture.
- Demonstrate the agency's vision:
transform healthcare through honesty, integrity, and authenticity. - Train, mentor, and develop talent within the creative department.
- Ensure agency processes and policies are followed-and model them consistently.
- Motivate and inspire direct reports; act as a mentor to those within the creative department.
- Understand the fiscal responsibilities associated with creative decision-making, staffing, and project scopes.
- Understand when it is appropriate to make decisions independently and when to escalate issues/decisions to manager
Qualifications
- Bachelor's degree required
- 8+ years of experience in an agency or in-house creative team
- Strong understanding of healthcare and branding
- Robust portfolio of writing and conceptual work
- High-level writing and leadership skills
- Expertise in digital writing and brand storytelling
- Ability to manage multiple projects and delegate effectively
- Experience managing teams and complex projects
- Sound understanding of brand goals and strategies
