This role is based at ViiV Healthcare’s U.S. headquarters in Durham, NC and follows a hybrid working model, requiring a minimum of 2 days per week onsite. Candidates who do not currently live within commuting distance of Durham will be required to relocate to North Carolina. This role is eligible for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!
Research Triangle Park | Where People + Ideas Converge (rtp.org)
The Senior Director, Portfolio and Channel Marketing leads U.S. portfolio marketing strategy across a complex HIV and specialty portfolio, connecting portfolio priorities with customer strategy and commercial execution. As an enterprise integrator, the role leads large strategic initiatives across brands, customer segments, field teams, and cross-functional partners. This work translates portfolio strategy into clear priorities, differentiated customer experiences, scalable resources, and strong commercial execution.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Portfolio Strategy & Leadership
- Lead integrated portfolio and multi-brand strategies in partnership with brand teams and cross-functional partners to strengthen brand priorities and deliver greater impact.
- Lead complex strategic initiatives, portfolio business planning, prioritization, investment decisions, and long-term planning.
Core Areas of Accountability
1. HCP Engagement & Education
Lead the strategy and execution of HCP Engagement (HCPe), speaker programs, and peer-to-peer education, with accountability for the strategy, governance, and operations of this important and highly regulated area.
- Lead portfolio-wide HCP engagement and education strategy, including speaker programs, peer-to-peer education, and multi-brand programs where appropriate.
- Oversee program operations and establish governance, controls, and accountability for compliant execution in partnership with brands, field teams, Medical, Legal, Compliance, and agencies.
- Use data, insights, and performance measures to improve HCP engagement and simplify processes so field teams can focus on customers.
2. Corporate Accounts & Enterprise-Wide IDN Strategy
Lead the enterprise-wide IDN and Corporate Accounts marketing strategy, establishing an integrated approach for how the organization prioritizes, engages, and creates value for health systems and other complex organized customers.
- Lead enterprise-wide IDN strategy, aligning portfolio priorities with customer needs and a coordinated portfolio value proposition.
- Partner with Corporate Accounts and cross-functional leaders to prioritize strategic IDNs and turn customer and account insights into actionable strategies.
- Develop portfolio resources, tools, and engagement models that help account teams meet the needs of IDNs and corporate accounts.
3. Commercial KOL Engagement
Lead the commercial strategy for identifying, prioritizing, and engaging Key Opinion Leaders and other influential external experts including but not limited to Rising stars and Digital online Influencers.
- Lead commercial KOL strategy aligned with current and future portfolio priorities, including identification, segmentation, prioritization, and relationship-building with appropriate commercial leaders.
- Coordinate KOL engagement across portfolio marketing, brand teams, field teams, congresses, and other commercial stakeholders, and translate KOL insights into commercial strategy and execution.
4. U.S. Conferences & Congresses
Lead U.S. commercial medical conference and congress strategy and operations, ensuring major external meetings are leveraged as strategic portfolio opportunities.
- Lead annual U.S. conference and congress strategy and investment priorities, partnering with Global on international tier-one congresses and coordinating portfolio messaging, commercial presence, customer and KOL engagement, leadership participation, and field activation.
- Capture customer, competitor, and KOL insights to inform commercial priorities, and evaluate congress investments to improve strategic and commercial impact.
5. Lifecycle Management, Portfolio & Multi-Brand Marketing
Lead integrated marketing initiatives that span brands and lifecycle stages, ensuring the organization is positioned for today's business while preparing for future portfolio evolution.
- Lead commercial lifecycle strategy and multi-brand initiatives, translating long-term portfolio priorities into actionable commercial plans.
- Lead portfolio transitions, including strategic discontinuation and simplification, while maintaining current business performance.
People & Enterprise Leadership
- Lead, coach, and develop direct reports; lead talent discussion across ViiV and GSK enterprise. Create clear accountability while building their strategic and leadership capabilities.
- Establish priorities and operating rhythms across the Portfolio Marketing team.
Governance, Risk & Operational Excellence
- Maintain strong oversight and governance of HCP engagement, speaker programs, KOL engagement, congress activities, and other customer-facing initiatives.
- Ensure appropriate partnership with Medical, Legal, Compliance, and other governance functions.
Why You?
Basic Qualification
We are seeking professionals with the following required skills and qualifications to help us achieve our goals:
- Bachelor's Degree & 10 plus years commercial experience including sales or marketing, with experience in Brand, lifecycle Marketing, and LOE planning, Matrix and Senior Leader engagement and leadership, Digital strategy.
- 8 plus years of experience in leading and managing teams, including experience with large health systems or strategic accounts
- 6 plus years plus years of experience in US pharmaceutical/biotech in-line brand marketing
- 4 plus years of experience in strategy development and execution
- Experience with data-driven decision making, forecasting and resource allocation
- 2 days per week in office required
Preferred Qualification
If you have the following characteristics, it would be a plus:
- Experience in HIV, Hep C, Immunology, Oncology, or other Specialty or portfolio platforms
- Second line leadership experience, including field or customer facing teams
- Demonstrates an understanding of US Pharmaceutical channels, pricing, and market access strategies
- Experience and experience strategic account management and health systems strategy and leadership
- Experience and experience in collaboration with forecasting, planning and data development
- Demonstrated strategic thinking and analytical skills, balanced with strong operational experience
- Experience leading Lifecycle Management plans and developing innovative go-to-motivated market approaches
Work Arrangement
#LI-ViiV
#LI-GSK
Skills
Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.
