While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.
ViiV anticipates new data that could potentially strengthen the role of the longest-acting HIV treatment in HIV care. We are seeking a point person in the Marketing Strategy team who can oversee the preparation, progress, and eventual impact of this potential new label. The Marketing Manager, HIV Treatment Strategy role is strategic, so it will require someone with the ability to work with cross-functional teams to set the potential label expansion up for success and drive pre- and potential post-label impact. This role will be highly visible to both brand lead and US and Global leadership.
Role Purpose
- Drive the development, integration and execution for the brand commercial strategy with the new indication and launch plan under the leadership of the Strategy Director.
- Serve as the day-to-day commercial integrator across market shaping, campaign and message evolution, launch planning, measurement and cross-functional execution.
- Monitor and prepare regular senior leadership updates on strategic preparation, cross-functional performance, and customer impact.
This role is based at ViiV Healthcare’s U.S. headquarters in Durham, NC. Candidates who do not currently reside in the Durham, NC area must be willing to relocate. This role follows a hybrid working model, requiring a minimum of two days onsite per week. This role is eligible for relocation support. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!
Responsibilities
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
- Drive development and execution of the commercial strategy and translate Director guidance into an actionable market-shaping and indication launch plan.
- Lead day-to-day integration of the commercial launch plan, actively managing milestones, dependencies, decisions, risks and accountabilities across workstreams
- Evolve the brand campaign for and with this new indication, evolve message architecture and customer narrative as clinical, market and customer insights develop, while maintaining alignment to the broader brand strategy.
- Lead development and refinement of claims and messaging through customer research and the legal, regulatory and medical review process.
- Partner with Promo, P2P, Digital and other channel owners to translate the strategy and campaign into coordinated channel plans, while preserving functional ownership for execution.
- Lead development and ongoing tracking of a robust measurement plan, including market-shaping KPIs, launch-readiness indicators, customer behavior and business performance.
- Translate performance, customer research and marketplace signals into recommendations for campaign, message and launch-plan optimization.
- Serve as the day-to-day commercial point for indication and label developments, translating approved implications into updated messaging, plans and deliverables.
- Integrate inputs and dependencies across Medical, Payer/Market Access, Global, Insights & Analytics and other partners into the US commercial plan.
- Identify material risks, gaps and strategic trade-offs early; drive resolution with accountable owners and elevate recommendations to the brand Marketing Strategy Director.
Why You?
Basic Qualifications
We are seeking professionals with the following required skills and qualifications to help us achieve our goals:
- Bachelor’s degree from an accredited institution & 4+ years of pharmaceutical marketing experience (i.e., brand marketing, market access, market research, marketing operations)
- US HCP Marketing/Field Experience
- Experience with copy approval
- Experience utilizing a range of digital & AI tools to optimize content, omnichannel delivery & review performance
- Ability to travel up to 10% for meetings/congresses and field rides.
- Minimum of 2 days per week in office required in Durham, NC
Preferred Qualifications
If you have the following characteristics, it would be a plus:
- MBA or master’s degree in marketing, Business or related
- Skilled in using AI to analyze customer needs and enhance market effectiveness
- Ability to motivate, lead, and influence across various levels and functions
- Excellent communication (written & verbal), interpersonal influence, and prioritization skills
- Ability to review, analyze and assess performance drivers and opportunities
- Strong business acumen and demonstrated analytical skills
- Financial acumen and experience managing budgets
- Proven track record of developing materials/programs that deliver against strategy
- Demonstrated strategic thinking, analysis and decision-making skills
- Demonstrated a passion for innovative thinking with a meticulous eye for detail
- Demonstrated ability to determine customer unmet needs and deliver meaningful value
Work Environment
This role is based in the United States and offers a hybrid working model. You will be expected to be onsite approximately 2-3 days per week to connect with colleagues and partners. We support flexible working arrangements to help you bring your best every day.
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Skills
Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.
