VICE PRESIDENT, TICKET SALES & SERVICE (BOSTON LEGACY FC)
Boston, MA
Hybrid
THE RUNDOWN
The VP, Ticket Sales & Service, leads the ticket sales and membership service functions for the Boston Legacy FC partnership. Reporting to the SVP, Head of Playfly Ticketing, this position is responsible for revenue strategy, team leadership, sales execution, member retention, service standards, financial performance, and day-to-day operations. The VP serves as the primary ticketing partner to Boston Legacy FC leadership and maintains individual sales goals in addition to leading the department's overall performance.
RESPONSIBILITIES AND ESSENTIAL FUNCATIONS
• Lead the ticket sales and service strategy for the Boston Legacy FC partnership, with responsibility for new season ticket sales, premium sales, group sales, membership service, renewals, retention, and upsell revenue.
• Establish annual revenue, retention, service, and activity goals and translate the approved business plan into clear team and individual expectations.
• Lead, coach, and develop ticket sales and service leaders and staff; provide regular feedback, performance management, training, and succession planning.
• Oversee the day-to-day operations and deliver strong financial performance, revenue generation, and customer service.
• Serve as Playfly Ticketing's principal liaison to Boston Legacy FC leadership and maintain clear alignment on strategy, performance, priorities, and partner expectations.
• Develop and execute the approved annual business plan, sales plan, and operating budget; monitor results and adjust tactics as needed to achieve established goals.
• Build and communicate sales strategies, procedures, and processes that support consistent execution and accountability across the department.
• Identify and evaluate new revenue opportunities, target markets, sales channels, and ticket programs across season tickets, premium products, group sales, and membership accounts.
• Review sales pipelines, renewal pacing, revenue forecasts, customer feedback, and activity results to identify risks, opportunities, and needed changes in approach.
• Track and report daily, weekly, and monthly revenue, retention, pipeline, activity, and service results to Playfly Ticketing and Boston Legacy FC leadership.
• Develop sales and service talent through structured onboarding, ongoing training, call coaching, account reviews, and the consistent use of effective sales and service practices.
• Maintain individual sales goals and participate directly in high-value, strategic, or complex sales opportunities and member relationships.
• Provide recommendations to Playfly Ticketing and Boston Legacy FC leadership regarding ticket products, marketing, promotions, sales campaigns, and community ticket programs.
• Partner with ticket operations, marketing, sponsorship, finance, community relations, event operations, and other teams to support sales execution, accurate fulfillment, and a strong customer experience.
• Oversee department administration, including partner invoicing, commission reporting, staff timecard and payroll approvals, and other assigned financial or operational processes.
• Support the planning, communication, and implementation of special ticket plans, projects, promotions, member events, and programs.
• Work home games and other assigned events, providing visible leadership and supporting customers, staff, and partners as needed.
• Ensure the department follows company policies and procedures related to customer information, payment processing, workplace conduct, diversity, equity and inclusion, and discrimination and harassment.
• Perform other job-related duties as assigned.
SKILLS, EXPERIENCE, AND QUALIFICATIONS
• Ten or more years of sports ticket sales experience preferred, including at least six years in ticketing leadership.
• Bachelor's degree preferred but not required.
• Demonstrated success achieving revenue goals and leading ticket sales or service functions, preferably across multiple revenue channels.
• Experience hiring, coaching, developing, and managing sales and service teams, including managers and individual contributors.
• Experience developing annual business plans, operating budgets, revenue forecasts, performance reports, and sales strategies.
• Strong financial and business judgment, with the ability to evaluate performance, identify risks and opportunities, and adjust plans based on results.
• Experience with ticketing software and customer relationship management programs preferred.
• Excellent communication, presentation, negotiation, and listening skills, with the ability to work effectively with executives, partners, employees, customers, and fans.
• Strong organizational, administrative, and time management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Proven problem-solving and decision-making ability, including the ability to address customer, employee, and partner concerns appropriately.
• Proficiency with Microsoft Word, Excel, and Outlook and strong attention to detail.
• Ability to lead a collaborative, flexible, equitable, and inclusive work environment in which employees can contribute to their full potential and feel valued and supported.
• Ability to work nights and weekends as needed.
TRAVEL, LIFTING, AND PHYSICAL REQUIREMENTS
• Availability to work athletic events, including home games and special events, during evenings and weekends as needed.
• The work is primarily sedentary in nature.
• Walking, standing, bending, and carrying light office items are required.
• The work is typically performed in an adequately lighted and climate-controlled office environment.
• May require occasional travel.
COMPENSATION
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The base pay range for this role is:
$150,000-$160,000 USD
